One of the few remaining emails that make it directly into my inbox are the posts of marketing legend, Seth Godin.
Much of what you read about word of mouth marketing applies more to big businesses, with massive resources, big campaigns and long-lead times.
Seth is one of the few people who talks about word of mouth marketing in a way that covers big business as well as the nuances of small business.
For example, you might think your business is remarkable, but are people remarking about you to others?
I suggest you run your own business against Seth’s cheat-sheet here…
http://sethgodin.typepad.com/seths_blog/2008/05/why-word-of-mou.html
-Martin Russell
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One Comment
Hi Martin,
Seth Godin is a brilliant marketer and is well respected on the IM circuit. He has authored many books including Permission Marketing & Unleashing the IdeaVirus. Thank you for the link to his cheat sheet.
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