Headlines.
Yes you read that right.
You can even stick a great testimonial in a headline, and get a winner.
One site that has testing almost as a religion is www.DiegoNorte.com aka “James Brausch”
From his testing files comes this headline which was the equal top winner against many, many other excellent and skillfully-written headlines…
“My Jaw Dropped When I Realized the Freakin’ Point and Click Copywriting Software Just Increased My Sales by 893%!” - Bobby Griggs, satisfied client of Glyphius
Don’t limit your marketing by leaving word of mouth up to others.
Capture it forever in letters, emails or on an audio or video recording.
Infuse your marketing with what people other than yourself have to say about you. Build in word of mouth at every possible moment, because I’m yet to find a place where it can’t help.
-Martin Russell
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