In my last post I gave an email about how NOT to begin networking with me.
I did get a reply from the person, and I think it is a valuable lesson…
Martin
I am the guy who sent you the jaw dropping email regarding XXXXXX Travel. Truth be told I did not have a chance to review your prior blog before I sent that so I do apologize.
I must admit I am now humbled as I obviously made many mistakes in my approach to you. I have been in [a sales-type] Industry for the last 15 years and the world of Network and Social Marketing is new to me so I am learning.
Regardless, I will take your advice and go back to the learning drawing board as I build my businesses. When the time is right if you want to network I am open to it as well.
Thank you
PS– I never did get your reply as I only saw it on your most recent posting
There are 2 points from this email…
1. ALWAYS do your homework on someone before you contact them.
Google will give you good information on most people online, and if they have a blog or an email list then tap into these too. If you really want their business you can hunt much further with phone calls, online networking and finding contacts. If you have bought their product so much the better, but read it / use it!
The information you gather will not always be accurate, but it is a start.
2. NEVER assume that an email you send will actually arrive. Mine didn’t.
If the email is important, set up a reminder to yourself to resend it in 3-10 days. Oh and don’t accuse the other party of ignoring you or think they didn’t like your email. Simply assume your email was lost or misplaced, and send a courtesy follow-up email mentioning that you hadn’t heard back and you are resending in case it got lost the last time.
If the email had gone missing then you did them a favor by following up, and if the email had arrived they are very likely to reply to let you know what happened.
Direct Mail Marketing 101 Tip (ie Relationship Marketing tip): If it is worth sending the communication in the first place, it is worth following up.
-Dr Martin Russell
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
2 Comments
That’s a good point Martin. E-mail is unreliable.
I think there’s an even bigger lesson here. We tend to judge people circumstantially. Although we may be dissappointed on occassion, we would be better off extending the benefit of the doubt and acting accordingly.
That’s not always easy or practical, i.e. the acting accordingly part, so we have to consider the tradeoff.
What I find marvelous about this is that the individual was open to your constructive criticism.
Kudos to both of you.
Agreed Larry. Resisting judgment, and giving the benefit of the doubt is very important.
It was a good reply, and I may yet hear back about the ACTION they took to change and the new results they got. I’d love to blog about that email from them!
Post a Comment