I’ve been paying attention to online video for quite a while now. It’s been hot for the internet – but does it have any relevance for viral word of mouth in small business?
Mostly, I’d have to say no.
However I’ve come across one exception.
A company called ThinkBigWorkSmall.com puts out small videos that have consistently built their viewer numbers, and their sales…
Think our spending might be just a little bit out of control?
But that wasn’t the impressive stuff, because these guys are professionals. They do video full-time. Of course you’d hope they get results, but can they help anyone else?
Well here’s another example that got a great response this Christmas…
But I phoned and spoke to the guy, Joey Sampaga, and it turns out that he has a double team going where he does the marketing and his mortgage partner concentrates on writing the loans.
Still not a model for the average small business person.
But finally I did find the evidence I was looking for.
If you ever send out a mass of emails you will know that a very small fraction of people ever even open the email, let alone read it and act upon it.
Often can be as little as 10% or less.
So when this business owner told me he sends out about 100 emails, and gets an average of 200 views on his video – that’s viral small business!
Would you like to take a list of emails, double that number, and have your face and contact details in front of all those people in a way they remember and can act on immediately.
You just have to ask yourself the question, is this guy better at presenting himself than you are?
The Government Bailout for Main St is Finally Here!
Call these people on these videos if you want to check out if this is real. I did.
Viral video for small business may just have arrived – with the results, and the ThinkBigWorkSmall.com training to make it actually happen (I’ve had a look inside and yes they train you properly.)
WOW!
-Martin Russell
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3 Comments
Martin,
In some respects I have to disagree. I have been including this link to all my inquires to my wedding service.
http://www.youtube.com/watch?v=XA-8jJjHSj0
As a tool it is a great way to show prospective couples what their service could be.
Bruce
Hi Bruce,
I’m not sure what you are agreeing and disagreeing with.
Your video hasn’t gone viral unless you sent it to way less than the 185 people who have currently viewed it on YouTube, and even then it may just have gone to family and friends of the emailer.
The viral question is, has it created word of mouth sales from new prospects?
Even if not, yours is a very good use of video. Exactly what video does best, and a good addition to any marketing mix.
Martin,
My bad, I didn’t see the context of your question. No none of my videos have gone “viral” Which was the essence of your question. IE is it worth the money to promote a “viral”. After looking at the product, I can’t think of a better way to approach a market, any market; especially if you have a decent pitch and presentation.
I gotta go get a web cam, then I am definatly going to try this out! Thanks Martin!
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Millionaire Mind and Making Money Blog Carnival No. 13…
Welcome to this weeks edition of the Millionaire Mind and Making Money Blog Carnival. This week I present a selection of some of the best articles from my fellow finance, money making and investment bloggers. Thank you for all of the great submissions….
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