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Understanding Buyers 101 - The Real Question Is…

Here is the Real Question.

What are your customers actually buying from you?

Click on this 1-minute “Why Buy Expensive Toys?” video for the answer…

[Be warned: the orsm.net logo on the video is for a hard-core porn site. Another example of questionable viral marketing.]



Did you figure out the answer?

Customers (of any age) are buying an emotion! Safety, security, social status, power, comfort, confidence, yes even just plain old fun.

Think about your own business product or service, and dig behind the list of features and practical benefits.

Discover the emotional reasons for buying, and deliver on it… even if it seems silly to you.

-Martin Russell

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This was written by Martin Russell. Posted on Tuesday, April 15, 2008, at 9:51 am. Filed under Marketing, WOW!. Bookmark the permalink. Follow comments here with the RSS feed. Post a comment or leave a trackback.

One Comment

  1. Miami Phillips wrote:

    Pretty funny Martin - Did you try this with your kids?

    Miami
    http://www.self-improvement-lounge.com

    And yes I agree we sell emotion

    Tuesday, April 15, 2008 at 4:04 pm | Permalink

One Trackback/Pingback

  1. The Real Reasons Your Customers Are Buying Your Product or Service : Beyond Niche Marketing on Friday, May 2, 2008 at 12:58 pm

    [...] at Word of Mouth Marketing, Martin Russell in his post Understanding Buyers hits the nail squarely upon the head…. Customers (of any age) are buying an emotion! Safety, [...]

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