Word of mouth is meant to be the purest form of marketing.
When you trust someone and they recommend something, whether it is a movie, a restaurant, or any other product or service, then you are much more likely to take that recommendation to heart.
So the question arises, if you use word of mouth as a deliberate tool for your marketing, what is the balance between the “relationship” you have with someone, and any money you get for having made a recommendation to them.
It’s a seemingly endless debate, but fortunately it doesn’t have to be based on opinion.
Some facts are known, as high-quality psychology writer Jeremy Dean explains on his latest post…
http://www.spring.org.uk/2008/04/social-versus-financial-thinking-when.php
-Martin Russell
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