Word of Mouth Marketing begins when someone goes WOW!
However once you’ve impressed them with your initial product or service, what is the best way to follow-up in a way that gives them a WOW! again?
Many people would say follow-up with a handwritten note.
But that’s not what Ivan Misner founder of Business Networking International (BNI) says.
His answer is, “The best method of follow-up is whatever method you do CONSISTENTLY.”
Isn’t that really the key?
You already have ways to follow-up, don’t you? If so, get on with using them consistently.
What if your follow-up doesn’t getting you the results you want?
Well get a pile of cards and envelopes, and at the end of each and every day write a personal note to just 5 people. After all that’s what international sales trainer Tom Hopkins credits for turning his real estate business into a 100% by-referral-only success in just 3 years.
You have the time, don’t you? You’ll enjoy doing that, right?
Sure…
Well what if you could combine the power of a handwritten note with cutting edge 21st Century technology.
You could send a note card as easily as an email - but with so much more impact!
This is what the SendOutCards service is all about.
Dr Ivan Misner endorses it, and BNI is one of the biggest proponents of SendOutCards for business.
In less than 3 minutes from where you are right now, you can send a follow-up greeting card. It will be personal, memorable, and you can even add a picture of yourself, your logo, or even a photo of the person themselves if you have it on your computer.
There is even an option to send a special gift, a check or a gift voucher with the card.
The service can automate your follow-up mailings, including making sure you never forget a birthday again.
You can test out sending a card for yourself:.
http://www.WordofMouthMagic.com/card/
However you do it, make the decision that your follow-up in 2008 is the best possible… and that is, CONSISTENT!
-Martin Russell
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One Comment
I like this idea… in fact I took up your test offer before Christmas.
And yes you did WOW! me - 3 times to be exact!
#1 WOW! - a fantastic variety and choice of card images - something for every taste; personal and business
#2 WOW! - the quality of the card was impressive. High print quality and the message was well laid out. I chose the card depicting a wartime plane for my husband, who is a militaria dealer and collector. He was delighted with it.
#3 WOW! - you sent me a card with a marketing suggestion; I have to say the googly-eyed spider was a little scary though
- but it certainly got everyone in the office discussing it.
You’ve definitely scored a ‘hat-trick’!
~ Carol
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