Here is one marketer who understands giving first ie Reciprocity… and the power of Word of Mouth.
James Brausch is offering to give a free copy of his new newsletter to people who write about him, and agree to give him a testimonial, if warranted. I’ll agree to that.
Costs me nothing. Gets me something.
Costs James nothing - because even though it’s a paper newsletter he will be emailing this one. Gets James something - an extra reader/future buyer, feedback/testimonial AND a post on this blog.
A win-win.
People often say it can’t be done, but it is possible to market in a way that is irresistible to your ideal prospect, costs very little, and yet gets the word out about what you do.
If you are stumped, think reciprocity.
-Martin Russell
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