Word of Mouth Marketing For Small Business

Really Getting A Buyer’s Point Of View

Do you really ‘get’ your customer’s needs?

Too bad this is actually an ad by, of all things, an Irish online bank.

Sure, understand your customers needs. But do realize that one of their needs might be not to reveal their real needs.

Saving face is an important need too.

-Martin Russell

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This was written by Martin Russell. Posted on Wednesday, September 24, 2008, at 12:06 am. Filed under Marketing, Small Business, WOW!. Bookmark the permalink. Follow comments here with the RSS feed. Post a comment or leave a trackback.

Cindy King wrote:

Great fun. Linked to it in my blog carnival and stumbled the page.

Sunday, October 5, 2008 at 8:47 am | Permalink
Virtual Impax wrote:

DYNAMITE OBSERVATION!!! It’s one thing to know what your customers NEED, it’s quite another to know what THEY THINK THEY NEED.

BTW, that ad is positively TRAGIC! I’m finding it hard to laugh its so bad!

Wednesday, October 8, 2008 at 10:26 am | Permalink

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