Hopefully most of you reading this will have a small business of your own, so I can ask this question…
“Ever had ’success’ be a problem?”
Growing a small business into a bigger business means you hope for success, but sometimes it will be like having a tiger by the tail.
Perhaps the success will be when a marketing campaign finally hits the mark, a big order comes in, a media outlet picks up your story by chance.
What you do in this situation is critical for your word of mouth.
People are talking about you, the good and any bad, and with your credibility on the line you need to live up to everything you have said before and yet keep flexible to stay focussed on the original goal - to deliver the value that your customers came to you for in the first place.
This is what has happened to PerfectNetworker when they blew past the 300 members number that I mentioned in my previous post.
The word of mouth lesson is to keep everyone informed as you go.
So I got on to one of the founders, Glenn Garnes, who replied back immediately…
Frankly, we were overwhelmed by the quick response from people who it was shared with and we got to 300 so quickly that we are considering extended the free membership to give more of our friends the ability to invite their closest networking contacts to join in.
We have a board meeting this coming week to determine what we are going to do, so for now you can continue to invite your contacts until we sort this all out. I’ll report back when we have a final decision, but in the meantime I’d say take advantage of the opportunity to continue inviting your contacts if you like.
Well I do like.
So too have many readers of this blog that have already joined. [I think I've connected up with most of you, but send me a request if I missed you in the rush, and also pass this link below on to others you know.]
Here is the place to sign-up while the initial period of full-membership is free…
http://www.perfectnetworker.com/network/signup.php
-Martin Russell
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