Trust is a really powerful thing.

This video/audio I am about to recommend was actually recommended in a blog post by a guy I’ve been building trust about, Marcus Hochstadt. Marcus has good ideas, and just as importantly he knows how to spot the good ideas of others too.

Word of mouth is about realizing that most people don’t have time to evaluate everything for themselves. We often rely on others we trust to help us decide. That’s a vital time-saver we all use.

So take my recommendation. Listen/watch Larry Brauner and the good lessons he has for you here so you finally get the difference between networking and advertising…

http://online-social-networking.com/social-networking-vs-advertising

Side Note: Midnight Thursday just gone Jeff Walker called a halt to up one of THE biggest events on the internet this year. One of the reasons it was so big was that the recommendations were coming thick and fast and his word of mouth was HUGE.

He is very likely to open it back up for a second chance, and once again it gives time for the word of mouth buzz to filter around.

I hope my readers who have followed his stuff, whether you purchased his PLF 2.0 or not, have put this thinking immediately into your own business plans. I certainly am for my offline counseling business.

-Martin Russell

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