Most people who purchase “Word of Mouth Magic” are bricks-and-mortar businesses. After all the main ’story’ is about a hair salon.

But word of mouth marketing is also for online small businesses too.

George Wylie recently purchased “Word of Mouth Magic”, and then wrote back to me…

Martin

Just to let you know I have started to implement your strategies.

George then lists his guarantees that he has added to his site, and his first go at his Unique Selling Proposition…

USP: “Your Phobia removed or your money back”

He then goes on…

I have placed these on the website, I have put a resources page in place, this may change, I am going to work out my ethical gifts for referal cards, free sessions, audio downloads, ecourses.

I will let you know how I progress.

–
George Wylie

The Phobia Collector
272 Bath Street
Glasgow
www.ThePhobiaCollector.com

Am I looking forward to hearing from George?

Sure I am.

Would I be receptive to him proposing something to me?

Certainly I would.

Heck, I’ve given him a bit of free word of mouth publicity on my blog, and all he simply did was do me the courtesy of sending some feedback following his purchase.

Don’t be scared of contacting people, particularly if you can show sincere appreciation when you do so.

Customers love it, and even vendors love it too.

-Martin Russell

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