I have just come back from Melbourne, Victoria.
Great to be there for the live event, and to meet everyone (including a few of my subscribers too whom I had never met before.)
But the whole event had a slightly different atmosphere, because Victoria has just gone through Australia’s worst ever natural disaster.
Over 200 people were killed by bush fires that flared up all around the state. The fires are still going, but hopefully no more lives will be lost. It’s a tragic time in Victoria.
But as a tourist in the town I pick up the local guide to the city, like you do, and it’s just marketing bad luck but this what is on the front cover…
No matter how perfect your marketing, there is always some way for it to not work out.
Donations to the Bush Fire Appeal can be made here:
http://redcross.org.au/default.asp
Or via SendOutCards in this way.
-Martin Russell
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3 Comments
Interesting also how we influence ourselves subconsciously with bad news slanted marketing, because the email that led me here, spelled marketing, “marteting.”
Yeah. Cool huh
Cool Book! Wonder how it works with it’s marketing plan?
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[...] Russell presents Marketing Bad Luck posted at Word of Mouth Marketing, saying, “I have just come back from Melbourne, Victoria. [...]
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