The universal reaction to these words is ... a smile (or a smirk.)

How do you react to them?

Sure, when a customer sends you a referral you can send them a gift voucher, or a bunch of flowers, or even cash, but what about the note that goes with it?

These words immediately connect you with fun and enjoyment.

The first time I saw these words they were on cards, and printed in a slightly more ornate font to emphasize the humour (Curlz MT if you want to try it.)

The woman was a professional networker and she kept a bunch of these cards handy. Whenever she got a referral she would write a note of appreciation on the back of the card, pop it in an envelope and post it off. Simple.

But these words are not just a way to acknowledge referrals. Other uses include...

• Printing them on the back of "scrap" note paper so your customers get the surprise later when they turn over your note

• As a headline on your letters and mail-outs

  (I'm not saying it's a great headline, but is your current one as eye-catching?)

• As memorable compliment slips...

And finally, don't think these words are "too corny for my customers/clients".

Every business or service could use these words with vastly greater success than "Thanks for your referral", but so few actually will, that you're at a great advantage.

Ask yourself: "How often do I deal with a business or service that's let me know, I'm Terrific!"

And when will you let your ideal, awesome customers in on this "secret" too?

Regards,

Martin Russell

Word of Mouth Magic

The How-To Referral eBook for Professionals and Small Businesses

P.S. There is no copyright or trademark on these words at the top. Feel free to "steal" liberally. I'd just appreciate you letting me know how it works for you.

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© 2005 Martin Russell International Pty Ltd  &  WordOfMouthMagic.com