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Free Research

I’ve talked alot in these posts recently about the power of Free! in marketing.

It turns out the academics have an interest in this strange quirk of marketing and human psychology.

If you are a bit academically minded check this out:

http://www.predictablyirrational.com/?p=149

If not, my earlier posts are a bit more digestible :-)

-Martin Russell

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This was written by Martin Russell. Posted on Thursday, March 6, 2008, at 1:47 am. Filed under Call To Action, Marketing. Bookmark the permalink. Follow comments here with the RSS feed. Post a comment or leave a trackback.

One Comment

  1. Suzanne wrote:

    Martin,

    Thanks for posting this. As someone with a background in marketing and marketing research, I find this fascinating.

    Thanks again,
    Suzanne

    Tuesday, March 11, 2008 at 10:13 am | Permalink

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