Many years ago I was browsing the big job advertisement section in our weekend paper.
One ad stood out immediately.
It was brilliant.
Amongst all the small print ads this big text, short, punchy ad caught my eye and I was impressed by the marketing skill of the person who had placed the ad…
…until I realized one thing.
Can you figure out why this ad is a joke?
Yes that’s right.
There is no punchline. There is no phone number or way to contact the person who placed the ad!
To this day I don’t know if this was a joke ad, or a real ad gone horribly wrong.
How many of your marketing messages look great, but without a ‘Call To Action’, they too are a joke?
-Martin Russell
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7 Comments
Nice one !!! Lol
Honestly, I haven’t noticed it on first sight.
But then when you said it…
Yeah, interesting.
Good one.
Here’s my email address, thanks again!
Yes, you must call your readers and audience to action. You can give them all the free information you want but how will you capitalize on that if you forget your call of action. The more you practice this technique, the better you will become at it.
I’ts amazing that the ‘call to action’ is often missed..
Recently I received several of the same glossy brochure over a couple of weeks from a furniture store.
There was no address or phone ‘anywhere’ on it. I thought I knew who’s it was & rang up.. that certainly took some detective work just to locate them.
What a waste of money on advertising… and my time… as I’m sure there would be a lot of other people who would not have been as persistent in trying to ‘discover’ who was having the sale.
Gaida – These sort of things make the job of a business coach seem very simple.
It also shows how little people measure their results. It would show up problems like this soooo quickly.
And a baker earns more than a Comedy Writer!
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