So who was the guy who had 38% of my subscribers who went to his page opting in? The guy who is responsible for some of THE biggest buzz word of mouth on the internet, that’s who. This guy’s marketing lessons are universal, big business and small, online but also offline too. I’ve had him [...]
What are your customers deepest fears and frustrations about doing business with you? What makes them break out in a cold sweat just thinking about it, and keeps them up at night in worry? Take this example from Lee Clark, the director of CustomerLove.com.au… “During the formal school season late last year, I was browsing [...]
Tuesday, January 29, 2008
[Addendum: SendOutCards is now well and truly open in Australia. My name is Martin Russell. I have been with SendOutCards since shortly after they opened in Australia in 2006, and I was the first here to rise to become Manager and then Senior Manager. If you are already with someone in SendOutCards, congratulations! Otherwise, call [...]
Wednesday, January 16, 2008
When is the absolute best time in your word of mouth marketing to take advantage of FREE as a word to catch people’s attention? When you specifically and solely attract buyers! So how can you do this effectively? Well one way is to attract someone else’s buyers. One of my favorite stories of this is [...]
Thursday, December 13, 2007
Up on the top of my blog I have my formula for successful Word of Mouth in small business. It’s simply this: WOW! + Follow-up + ‘Call To Action’ I will be going into more detail on each of these in future, but let me start with the best. If you do only ONE thing [...]
Tuesday, November 27, 2007
One of the first people I ever came across who had really mastered the art of Word of Mouth was an Australian dentist named Paddi Lund. In fact in “Word of Mouth Magic”, the whole of Chapter 4 is devoted to just a few of Paddi’s ideas and leverage points. It’s that powerful. Paddi is [...]
Tuesday, November 6, 2007
What identifies your best word of mouth customers? What if I told you that your absolute best word of mouth customers will often be people who don’t actually need you, and can already do fine for themselves. Stop for a moment and think of your six best customers. They will probably be the ones you [...]
