Word of Mouth Marketing...
For Small Business
Announcement: As of 1st September 2008 SendOutCards is printing in Oz!
SOC has been open to Australians since 2006 when I joined, but now the cards have the wonderful Aussie stamps as well
-I have left the original January ‘08 post below for posterity -
There is no SendOutCards Australia office as yet, but the word [...]
When is the absolute best time in your word of mouth marketing to take advantage of FREE as a word to catch people’s attention?
When you specifically and solely attract buyers!
So how can you do this effectively?
Well one way is to attract someone else’s buyers.
One of my favorite stories of this is from Brad Sugars, the [...]
Up on the top of my blog I have my formula for successful Word of Mouth in small business.
It’s simply this:
WOW! + Follow-up + ‘Call To Action’
I will be going into more detail on each of these in future, but let me start with the best.
If you do only ONE thing in your business to [...]
One of the first people I ever came across who had really mastered the art of Word of Mouth was an Australian dentist named Paddi Lund.
In fact in “Word of Mouth Magic”, the whole of Chapter 4 is devoted to just a few of Paddi’s ideas and leverage points. It’s that powerful.
Paddi is famous for [...]
What identifies your best word of mouth customers?
What if I told you that your absolute best word of mouth customers will often be people who don’t actually need you, and can already do fine for themselves.
Stop for a moment and think of your six best customers.
They will probably be the ones you enjoy dealing with [...]