Word of Mouth Marketing...
For Small Business
I’ve been paying attention to online video for quite a while now. It’s been hot for the internet – but does it have any relevance for viral word of mouth in small business?
Mostly, I’d have to say no.
However I’ve come across one exception.
A company called ThinkBigWorkSmall.com puts out small videos that have consistently built their [...]
Lance Armstrong is one of THE great sporting figures.
Coming back from cancer that had spread throughout his body, Lance went on to dominate the world of cycling, including ending up winning the grueling Tour de France a record-breaking seven years, until he retired in 2005.
Now, I live in a city of 1 million people in [...]
Do you really ‘get’ your customer’s needs?
Too bad this is actually an ad by, of all things, an Irish online bank.
Sure, understand your customers needs. But do realize that one of their needs might be not to reveal their real needs.
Saving face is an important need too.
-Martin Russell
A couple of weeks back a friend of mine, Don Farnden, did a nice promotion for his coaching work. To get physical addresses for his database, he offered to mail a special “Boosting Business” gift valued at $597 to everyone who replied with their mailing address.
He already had my mailing address, but I was curious [...]
I’m currently on a break with my 3 small kids. We’re having some home time rather than traveling but one bit of my ‘holiday’ is to do a bit of extra reading.
My latest two reads are by a formidable Australian “retiree”, Kirsty Dunphey.
It might seem strange when I add that she is 29 years of [...]
My formula for Word of Mouth is simple. I have it at the top of my blog…
WOW! + Follow-up + ‘Call-To-Action’ = Successful Word of Mouth marketing
For each of these three pieces it is immediately obvious what they are. At least on the surface.
WOW! is obvious isn’t it?
There has to be something out of the [...]
I’m always hunting for more about Word of Mouth marketing, and I’m continually disappointed.
A couple of years ago I even came across an Encyclopedia of Business, and when I went to the index for “Word of Mouth” there were only 2 entries. “Referrals” had 4 entries. In total the information was about half a page, [...]
Most people who purchase “Word of Mouth Magic” are bricks-and-mortar businesses. After all the main ’story’ is about a hair salon.
But word of mouth marketing is also for online small businesses too.
George Wylie recently purchased “Word of Mouth Magic”, and then wrote back to me…
Martin
Just to let you know I have started to implement your [...]
If you’ve ever used Google search, and seen the Google Ads in a column on the right you will be familiar with ads that are a bunch of words much like this…
We Have The Solution
Whatever you need is
Right here for you.
www.TheSolutionSiteForYou.com
One of the most important features of word of mouth marketing is to be remarkable, [...]
Here is the Real Question.
What are your customers actually buying from you?
Click on this 1-minute “Why Buy Expensive Toys?” video for the answer…
[Be warned: the orsm.net logo on the video is for a hard-core porn site. Another example of questionable viral marketing.]
Did you figure out the answer?
Customers (of any age) are buying an emotion! Safety, [...]
