Word of Mouth Marketing...
For Small Business
My formula for Word of Mouth is simple. I have it at the top of my blog…
WOW! + Follow-up + ‘Call-To-Action’ = Successful Word of Mouth marketing
For each of these three pieces it is immediately obvious what they are. At least on the surface.
WOW! is obvious isn’t it?
There has to be something out of the […]
I’m always hunting for more about Word of Mouth marketing, and I’m continually disappointed.
A couple of years ago I even came across an Encyclopedia of Business, and when I went to the index for “Word of Mouth” there were only 2 entries. “Referrals” had 4 entries. In total the information was about half a page, […]
Most people who purchase “Word of Mouth Magic” are bricks-and-mortar businesses. After all the main ’story’ is about a hair salon.
But word of mouth marketing is also for online small businesses too.
George Wylie recently purchased “Word of Mouth Magic”, and then wrote back to me…
Martin
Just to let you know I have started to implement your […]
If you’ve ever used Google search, and seen the Google Ads in a column on the right you will be familiar with ads that are a bunch of words much like this…
We Have The Solution
Whatever you need is
Right here for you.
www.TheSolutionSiteForYou.com
One of the most important features of word of mouth marketing is to be remarkable, […]
Here is the Real Question.
What are your customers actually buying from you?
Click on this 1-minute “Why Buy Expensive Toys?” video for the answer…
[Be warned: the orsm.net logo on the video is for a hard-core porn site. Another example of questionable viral marketing.]
Did you figure out the answer?
Customers (of any age) are buying an emotion! Safety, […]
So who was the guy who had 38% of my subscribers who went to his page opting in?
The guy who is responsible for some of THE biggest buzz word of mouth on the internet, that’s who.
This guy’s marketing lessons are universal, big business and small, online but also offline too.
I’ve had him for personal coaching, […]
What are your customers deepest fears and frustrations about doing business with you?
What makes them break out in a cold sweat just thinking about it, and keeps them up at night in worry?
Take this example from Lee Clark, the director of CustomerLove.com.au…
“During the formal school season late last year, I was browsing through the store […]
There is no SendOutCards Australia office as yet, but the word is that instead of mailing from head office in the US, SOC will start printing and posting ‘across the pond’ in the very near future.I’ve been using SOC for almost 2 years now via international mailing from the US.
They were doing tests with a […]
When is the absolute best time in your word of mouth marketing to take advantage of FREE as a word to catch people’s attention?
When you specifically and solely attract buyers!
So how can you do this effectively?
Well one way is to attract someone else’s buyers.
One of my favorite stories of this is from Brad Sugars, the […]
Up on the top of my blog I have my formula for successful Word of Mouth in small business.
It’s simply this:
WOW! + Follow-up + ‘Call To Action’
I will be going into more detail on each of these in future, but let me start with the best.
If you do only ONE thing in your business to […]