Tuesday, November 20, 2007
Why don’t you hear more about word of mouth and referral marketing?
Every business gets referrals, and some businesses survive on referrals and repeat business alone.
Not only that but referrals, on average, bring much better customers than any other method of marketing.
So why aren’t you being flooded with information about how to market better this way?
Well, [...]
Thursday, November 15, 2007
Everyone knows that business promotion is essential for long term success. What surprises most people is that even with all the forms of business promotion — such as advertising, PR, and internet promotion — word of mouth marketing is still recognized by the most successful entrepreneurs and marketing gurus as the number one business promotion [...]
Wednesday, November 14, 2007
Are Word of Mouth referrals a DELIBERATE and growing part of your marketing?
Three weeks ago I stumbled across a just-released e-book on referral marketing from a UK trainer called Vince Golder.
So I contacted Vince, not expecting much to come of it. Anyway it turns out that Vince is much more than I thought. He understands [...]
Wednesday, November 7, 2007
Next week I hope to have ready a special 24-hour offer for a new e-book on word of mouth referral marketing that caught my eye a few weeks ago.
I’m continually on the look out for trainers and small business owners who really understand the concept of word of mouth marketing.
If you know of any then [...]
This blog is for small business owners, solo practitioners, sales people and others who end up doing their own marketing with very little support.
You may spend money on all sorts of advertising, promotion and marketing, but word of mouth will inevitably happen for you for free.
People will talk about you - the good and the [...]