Word of Mouth Marketing...
For Small Business
There is one part of word of mouth that is so crucial that as a marketer I just take it for granted.
Call it Rule Zero. No other marketing rules apply until this one is in place.
Here it is…
You can’t get ANY word of mouth, until people know you exist.
Seems too simple doesn’t it, but as [...]
When the cab driver taking you to your hotel starts chatting, and you end up getting a recommendation for a great place to eat… that’s tipster marketing.
When your chat with your hairdresser ends up as a discussion about the latest ‘fab’ movie they have seen… that’s tipster marketing.
When a travel agent has been to the [...]
Below is a straight cut and paste of a post by legendary word of mouth sage, Seth Godin. I don’t even want you to have to click a further link to get to this, it’s that important.
People often ask me, “How can I ask for referrals?”
Actually they are usually also thinking, and sometimes even adding, [...]
What would you think of a financial adviser or stockbroker who had told you to get out of the stockmarket and into cash back in June/July of this year?
Would you be just a little bit pleased with that advice?
Well I absolutely would.
This adviser would have steered me away from a huge chunk of the biggest [...]
In “Word of Mouth Magic” I cover, as many marketers do, tuning in to WII-FM.
That is, tuning in to the ultimate buyer’s question that you must answer, “What’s In It For Me?”
Sometimes I get really frustrated, and I think of it as WTF-III-FM – “What The F*** Is In It For Me?”, also known as [...]
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Don’t like it? That’s your problem not mine.
But it’s here for YOU.
I’m going to bring you the best value I can no matter what it takes.
Want to deeply ‘get’ referral marketing, and the incredible profits at very little cost that it can bring?
Then this post is for you.
Ever since [...]
I’m always hunting for more about Word of Mouth marketing, and I’m continually disappointed.
A couple of years ago I even came across an Encyclopedia of Business, and when I went to the index for “Word of Mouth” there were only 2 entries. “Referrals” had 4 entries. In total the information was about half a page, [...]
A FREE offer as part of your word of mouth marketing is best done when you make sure the offer goes only to proven buyers.
Isn’t this the frustration, asking yourself, “But where can I find buyers?!”
Fortunately it’s not difficult for most businesses begin to find buyers. They are in your database, not perhaps as ‘future [...]
Often people will tell you that word of mouth marketing is done by giving something away for free so people will tell everyone they know about you. They usually gloss over the danger in this method.
On the internet with costs being so low it’s much easier to make free offers, but even then you need [...]
Up on the top of my blog I have my formula for successful Word of Mouth in small business.
It’s simply this:
WOW! + Follow-up + ‘Call To Action’
I will be going into more detail on each of these in future, but let me start with the best.
If you do only ONE thing in your business to [...]
