Word of Mouth Marketing...
For Small Business
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Want to deeply ‘get’ referral marketing, and the incredible profits at very little cost that it can bring?
Then this post is for you.
Ever since […]
I’m always hunting for more about Word of Mouth marketing, and I’m continually disappointed.
A couple of years ago I even came across an Encyclopedia of Business, and when I went to the index for “Word of Mouth” there were only 2 entries. “Referrals” had 4 entries. In total the information was about half a page, […]
A FREE offer as part of your word of mouth marketing is best done when you make sure the offer goes only to proven buyers.
Isn’t this the frustration, asking yourself, “But where can I find buyers?!”
Fortunately it’s not difficult for most businesses begin to find buyers. They are in your database, not perhaps as ‘future […]
Often people will tell you that word of mouth marketing is done by giving something away for free so people will tell everyone they know about you. They usually gloss over the danger in this method.
On the internet with costs being so low it’s much easier to make free offers, but even then you need […]
Up on the top of my blog I have my formula for successful Word of Mouth in small business.
It’s simply this:
WOW! + Follow-up + ‘Call To Action’
I will be going into more detail on each of these in future, but let me start with the best.
If you do only ONE thing in your business to […]
One of the first people I ever came across who had really mastered the art of Word of Mouth was an Australian dentist named Paddi Lund.
In fact in “Word of Mouth Magic”, the whole of Chapter 4 is devoted to just a few of Paddi’s ideas and leverage points. It’s that powerful.
Paddi is famous for […]
When you are first beginning with your word of mouth marketing, where should you start?
Well, with people who already know you.
Family, friends, colleagues, casual acquaintances, and people who have known you in the past.
However this type of word of mouth is not just useful when you are starting out.
Holidays are often a time when you […]
Why don’t you hear more about word of mouth and referral marketing?
Every business gets referrals, and some businesses survive on referrals and repeat business alone.
Not only that but referrals, on average, bring much better customers than any other method of marketing.
So why aren’t you being flooded with information about how to market better this way?
Well, […]
Everyone knows that business promotion is essential for long term success. What surprises most people is that even with all the forms of business promotion — such as advertising, PR, and internet promotion — word of mouth marketing is still recognized by the most successful entrepreneurs and marketing gurus as the number one business promotion […]
Are Word of Mouth referrals a DELIBERATE and growing part of your marketing?
Three weeks ago I stumbled across a just-released e-book on referral marketing from a UK trainer called Vince Golder.
So I contacted Vince, not expecting much to come of it. Anyway it turns out that Vince is much more than I thought. He understands […]