Word of Mouth Marketing...
For Small Business
I’m always hunting for more about Word of Mouth marketing, and I’m continually disappointed.
A couple of years ago I even came across an Encyclopedia of Business, and when I went to the index for “Word of Mouth” there were only 2 entries. “Referrals” had 4 entries. In total the information was about half a page, [...]
Most people who purchase “Word of Mouth Magic” are bricks-and-mortar businesses. After all the main ’story’ is about a hair salon.
But word of mouth marketing is also for online small businesses too.
George Wylie recently purchased “Word of Mouth Magic”, and then wrote back to me…
Martin
Just to let you know I have started to implement your [...]
What are your customers deepest fears and frustrations about doing business with you?
What makes them break out in a cold sweat just thinking about it, and keeps them up at night in worry?
Take this example from Lee Clark, the director of CustomerLove.com.au…
“During the formal school season late last year, I was browsing through the store [...]
I am not a natural sales person.
Not only that but I have also been too sheltered by running my practice mostly by referrals. If there is one bad thing about word of mouth and referrals it’s that it can make you soft as a salesperson.
It doesn’t have to be that way. I’m learning. You can [...]
Here are 5 key reasons why growing by word of mouth is one of the smartest ways you can go…
1. Word of mouth is one of the cheapest way to get new clients. You can get referrals without spending any money! Get the mindset right and you will suddenly see all the opportunities for referrals [...]
A FREE offer as part of your word of mouth marketing is best done when you make sure the offer goes only to proven buyers.
Isn’t this the frustration, asking yourself, “But where can I find buyers?!”
Fortunately it’s not difficult for most businesses begin to find buyers. They are in your database, not perhaps as ‘future [...]
When is the absolute best time in your word of mouth marketing to take advantage of FREE as a word to catch people’s attention?
When you specifically and solely attract buyers!
So how can you do this effectively?
Well one way is to attract someone else’s buyers.
One of my favorite stories of this is from Brad Sugars, the [...]
Often people will tell you that word of mouth marketing is done by giving something away for free so people will tell everyone they know about you. They usually gloss over the danger in this method.
On the internet with costs being so low it’s much easier to make free offers, but even then you need [...]
One of the people I was very glad to come across in 2007, was someone I had actually come across in 2006 when I read a report he had put out countering the latest Internet guru claims.
Staring out from the page was a black-and-white photo of a man looking like he was from the 1950’s [...]
Up on the top of my blog I have my formula for successful Word of Mouth in small business.
It’s simply this:
WOW! + Follow-up + ‘Call To Action’
I will be going into more detail on each of these in future, but let me start with the best.
If you do only ONE thing in your business to [...]