Word of Mouth Marketing...
For Small Business
I’ve been paying attention to online video for quite a while now. It’s been hot for the internet - but does it have any relevance for viral word of mouth in small business?
Mostly, I’d have to say no.
However I’ve come across one exception.
A company called ThinkBigWorkSmall.com puts out small videos that have consistently built their [...]
There is one part of word of mouth that is so crucial that as a marketer I just take it for granted.
Call it Rule Zero. No other marketing rules apply until this one is in place.
Here it is…
You can’t get ANY word of mouth, until people know you exist.
Seems too simple doesn’t it, but as [...]
When the cab driver taking you to your hotel starts chatting, and you end up getting a recommendation for a great place to eat… that’s tipster marketing.
When your chat with your hairdresser ends up as a discussion about the latest ‘fab’ movie they have seen… that’s tipster marketing.
When a travel agent has been to the [...]
One of the key rules of success has to be ‘copy what works.’
“Swap & Drop” is a little known, face-to-face networking method that actually works.
How do I know?
Because Jordan Adler, entrepreneur, trainer, author, networker, and the originator of the term “Swap & Drop”, used this exact method to make a connection with someone who knew [...]
What would you think of a financial adviser or stockbroker who had told you to get out of the stockmarket and into cash back in June/July of this year?
Would you be just a little bit pleased with that advice?
Well I absolutely would.
This adviser would have steered me away from a huge chunk of the biggest [...]
Many businesses have their busiest time in the November / December period.
Often this is the make or break time of year when earnings have finally passed overheads and taxes, and they are relieved to at last be making money for their own pocket.
Yet perhaps because it is so busy, this is exactly the time most [...]
Do you really ‘get’ your customer’s needs?
Too bad this is actually an ad by, of all things, an Irish online bank.
Sure, understand your customers needs. But do realize that one of their needs might be not to reveal their real needs.
Saving face is an important need too.
-Martin Russell
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Probably the most leveraged area of word of mouth is the media.
With newspapers, articles, books, TV, radio etc the media offers word of mouth opportunities that cost you nothing but your time.
Even better, you instantly become the expert rather than the advertiser. This means people will trust you and respond to you.So even though word [...]
A couple of weeks back a friend of mine, Don Farnden, did a nice promotion for his coaching work. To get physical addresses for his database, he offered to mail a special “Boosting Business” gift valued at $597 to everyone who replied with their mailing address.
He already had my mailing address, but I was curious [...]
Hopefully most of you reading this will have a small business of your own, so I can ask this question…
“Ever had ’success’ be a problem?”
Growing a small business into a bigger business means you hope for success, but sometimes it will be like having a tiger by the tail.
Perhaps the success will be when a [...]