Word of Mouth Marketing...
For Small Business
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Want to deeply ‘get’ referral marketing, and the incredible profits at very little cost that it can bring?
Then this post is for you.
Ever since […]
The term ‘Word of Mouth Marketing‘ often refers to the word of mouth of big companies with big marketing budgets trying to reach a huge audience.
Most of this information is simply a distraction to small business.
If you want an introduction to the basics of big business word of mouth aka viral marketing, buzz marketing and […]
I’m always hunting for more about Word of Mouth marketing, and I’m continually disappointed.
A couple of years ago I even came across an Encyclopedia of Business, and when I went to the index for “Word of Mouth” there were only 2 entries. “Referrals” had 4 entries. In total the information was about half a page, […]
Most people who purchase “Word of Mouth Magic” are bricks-and-mortar businesses. After all the main ’story’ is about a hair salon.
But word of mouth marketing is also for online small businesses too.
George Wylie recently purchased “Word of Mouth Magic”, and then wrote back to me…
Martin
Just to let you know I have started to implement your […]
What are your customers deepest fears and frustrations about doing business with you?
What makes them break out in a cold sweat just thinking about it, and keeps them up at night in worry?
Take this example from Lee Clark, the director of CustomerLove.com.au…
“During the formal school season late last year, I was browsing through the store […]
I am not a natural sales person.
Not only that but I have also been too sheltered by running my practice mostly by referrals. If there is one bad thing about word of mouth and referrals it’s that it can make you soft as a salesperson.
It doesn’t have to be that way. I’m learning. You can […]
Here are 5 key reasons why growing by word of mouth is one of the smartest ways you can go…
1. Word of mouth is one of the cheapest way to get new clients. You can get referrals without spending any money! Get the mindset right and you will suddenly see all the opportunities for referrals […]
A FREE offer as part of your word of mouth marketing is best done when you make sure the offer goes only to proven buyers.
Isn’t this the frustration, asking yourself, “But where can I find buyers?!”
Fortunately it’s not difficult for most businesses begin to find buyers. They are in your database, not perhaps as ‘future […]
When is the absolute best time in your word of mouth marketing to take advantage of FREE as a word to catch people’s attention?
When you specifically and solely attract buyers!
So how can you do this effectively?
Well one way is to attract someone else’s buyers.
One of my favorite stories of this is from Brad Sugars, the […]
Often people will tell you that word of mouth marketing is done by giving something away for free so people will tell everyone they know about you. They usually gloss over the danger in this method.
On the internet with costs being so low it’s much easier to make free offers, but even then you need […]