Word of Mouth Marketing...
For Small Business
There is one part of word of mouth that is so crucial that as a marketer I just take it for granted.
Call it Rule Zero. No other marketing rules apply until this one is in place.
Here it is…
You can’t get ANY word of mouth, until people know you exist.
Seems too simple doesn’t it, but as [...]
When the cab driver taking you to your hotel starts chatting, and you end up getting a recommendation for a great place to eat… that’s tipster marketing.
When your chat with your hairdresser ends up as a discussion about the latest ‘fab’ movie they have seen… that’s tipster marketing.
When a travel agent has been to the [...]
One of the key rules of success has to be ‘copy what works.’
“Swap & Drop” is a little known, face-to-face networking method that actually works.
How do I know?
Because Jordan Adler, entrepreneur, trainer, author, networker, and the originator of the term “Swap & Drop”, used this exact method to make a connection with someone who knew [...]
Below is a straight cut and paste of a post by legendary word of mouth sage, Seth Godin. I don’t even want you to have to click a further link to get to this, it’s that important.
People often ask me, “How can I ask for referrals?”
Actually they are usually also thinking, and sometimes even adding, [...]
In “Word of Mouth Magic” I cover, as many marketers do, tuning in to WII-FM.
That is, tuning in to the ultimate buyer’s question that you must answer, “What’s In It For Me?”
Sometimes I get really frustrated, and I think of it as WTF-III-FM - “What The F*** Is In It For Me?”, also known as [...]
Ever gone to a networking event and ended up only speaking to people you already knew?
I’m sure you had every intention of linking up with new people and building new relationships, but let’s face it. Did you actually do it?
If you didn’t do it as well as you would have liked then I bet you [...]
I’ve only just got around to watching “The Pursuit of Happyness” with actor, Will Smith.
Incredibly sad movie for me.
It’s meant to be a movie about success, about the American Dream, where an on-and-off homeless salesman Chris Gardner risks all to stay with his young son, and make it into the high-flying world of stockbroking.
Despite the [...]
About a month ago I finally tore myself away from my wife and kids for a night and went to a sales training event when Tom ‘Big Al’ Schreiter was in town.
It was a good event, but I was there for the networking.
Unfortunately everyone seemed to have come for the training only. In fact it [...]
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Hopefully most of you reading this will have a small business of your own, so I can ask this question…
“Ever had ’success’ be a problem?”
Growing a small business into a bigger business means you hope for success, but sometimes it will be like having a tiger by the tail.
Perhaps the success will be when a [...]