Word of Mouth Marketing...
For Small Business
I was chatting with a friend who had noticed the worn-out tires on my car, and he was giving me a few pointers on getting new ones.
He really knew a lot about the safety and performance advantages of different tires and where I could get them at the lowest possible prices.
He was genuinely enthusiastic and [...]
Word of mouth is meant to be the purest form of marketing.
When you trust someone and they recommend something, whether it is a movie, a restaurant, or any other product or service, then you are much more likely to take that recommendation to heart.
So the question arises, if you use word of mouth as a [...]
In my last post I gave an email about how NOT to begin networking with me.
I did get a reply from the person, and I think it is a valuable lesson…
Martin
I am the guy who sent you the jaw dropping email regarding XXXXXX Travel. Truth be told I did not have a chance to review [...]
Trust is a really powerful thing.
This video/audio I am about to recommend was actually recommended in a blog post by a guy I’ve been building trust about, Marcus Hochstadt. Marcus has good ideas, and just as importantly he knows how to spot the good ideas of others too.
Word of mouth is about realizing that most [...]
So who was the guy who had 38% of my subscribers who went to his page opting in?
The guy who is responsible for some of THE biggest buzz word of mouth on the internet, that’s who.
This guy’s marketing lessons are universal, big business and small, online but also offline too.
I’ve had him for personal coaching, [...]
What are your customers deepest fears and frustrations about doing business with you?
What makes them break out in a cold sweat just thinking about it, and keeps them up at night in worry?
Take this example from Lee Clark, the director of CustomerLove.com.au…
“During the formal school season late last year, I was browsing through the store [...]
I am not a natural sales person.
Not only that but I have also been too sheltered by running my practice mostly by referrals. If there is one bad thing about word of mouth and referrals it’s that it can make you soft as a salesperson.
It doesn’t have to be that way. I’m learning. You can [...]
I’ve talked alot in these posts recently about the power of Free! in marketing.
It turns out the academics have an interest in this strange quirk of marketing and human psychology.
If you are a bit academically minded check this out:
http://www.predictablyirrational.com/?p=149
If not, my earlier posts are a bit more digestible
-Martin Russell
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Here is one marketer who understands giving first ie Reciprocity… and the power of Word of Mouth.
James Brausch is offering to give a free copy of his new newsletter to people who write about him, and agree to give him a testimonial, if warranted. I’ll agree to that.
Costs me nothing. Gets me something.
Costs James nothing [...]
Here are 5 key reasons why growing by word of mouth is one of the smartest ways you can go…
1. Word of mouth is one of the cheapest way to get new clients. You can get referrals without spending any money! Get the mindset right and you will suddenly see all the opportunities for referrals [...]