Word of Mouth Marketing...
For Small Business
When the cab driver taking you to your hotel starts chatting, and you end up getting a recommendation for a great place to eat… that’s tipster marketing.
When your chat with your hairdresser ends up as a discussion about the latest ‘fab’ movie they have seen… that’s tipster marketing.
When a travel agent has been to the [...]
With my counselling practice and three small kids, it is very rare for me to be available anywhere other than where I live.
However I’m going to be in Melbourne on Thursday Feb 12, and Sydney on Saturday Feb 14 for the first ever SendOutCards Treat ‘em Right seminars in Australia.
I’d love to catch up with [...]
I just finished speaking with a woman who runs her own studio. She is generating 90% of her new clients from Google Adwords.
An impressive result, and one that has kept her business going for the last 3 years, but with diminishing returns.
With the economy falling, and people tightening their budgets, she is scared.
She contacted me [...]
Below is a straight cut and paste of a post by legendary word of mouth sage, Seth Godin. I don’t even want you to have to click a further link to get to this, it’s that important.
People often ask me, “How can I ask for referrals?”
Actually they are usually also thinking, and sometimes even adding, [...]
What would you think of a financial adviser or stockbroker who had told you to get out of the stockmarket and into cash back in June/July of this year?
Would you be just a little bit pleased with that advice?
Well I absolutely would.
This adviser would have steered me away from a huge chunk of the biggest [...]
Many businesses have their busiest time in the November / December period.
Often this is the make or break time of year when earnings have finally passed overheads and taxes, and they are relieved to at last be making money for their own pocket.
Yet perhaps because it is so busy, this is exactly the time most [...]
Do you really ‘get’ your customer’s needs?
Too bad this is actually an ad by, of all things, an Irish online bank.
Sure, understand your customers needs. But do realize that one of their needs might be not to reveal their real needs.
Saving face is an important need too.
-Martin Russell
Probably the most leveraged area of word of mouth is the media.
With newspapers, articles, books, TV, radio etc the media offers word of mouth opportunities that cost you nothing but your time.
Even better, you instantly become the expert rather than the advertiser. This means people will trust you and respond to you.So even though word [...]
A couple of weeks back a friend of mine, Don Farnden, did a nice promotion for his coaching work. To get physical addresses for his database, he offered to mail a special “Boosting Business” gift valued at $597 to everyone who replied with their mailing address.
He already had my mailing address, but I was curious [...]
Ever gone to a networking event and ended up only speaking to people you already knew?
I’m sure you had every intention of linking up with new people and building new relationships, but let’s face it. Did you actually do it?
If you didn’t do it as well as you would have liked then I bet you [...]
