Word of Mouth Marketing...
For Small Business
It’s been pretty quiet here on the blog because I’ve been making quite a few changes in the background. My subscribers have still heard from me through this time (to become a subscriber simply enter your details up the top right on the main page.)
You see I live about as far away from the US [...]
I’ve been paying attention to online video for quite a while now. It’s been hot for the internet - but does it have any relevance for viral word of mouth in small business?
Mostly, I’d have to say no.
However I’ve come across one exception.
A company called ThinkBigWorkSmall.com puts out small videos that have consistently built their [...]
There is one part of word of mouth that is so crucial that as a marketer I just take it for granted.
Call it Rule Zero. No other marketing rules apply until this one is in place.
Here it is…
You can’t get ANY word of mouth, until people know you exist.
Seems too simple doesn’t it, but as [...]
I have just come back from Melbourne, Victoria.
Great to be there for the live event, and to meet everyone (including a few of my subscribers too whom I had never met before.)
But the whole event had a slightly different atmosphere, because Victoria has just gone through Australia’s worst ever natural disaster.
Over 200 people were killed [...]
When the cab driver taking you to your hotel starts chatting, and you end up getting a recommendation for a great place to eat… that’s tipster marketing.
When your chat with your hairdresser ends up as a discussion about the latest ‘fab’ movie they have seen… that’s tipster marketing.
When a travel agent has been to the [...]
With my counselling practice and three small kids, it is very rare for me to be available anywhere other than where I live.
However I’m going to be in Melbourne on Thursday Feb 12, and Sydney on Saturday Feb 14 for the first ever SendOutCards Treat ‘em Right seminars in Australia.
I’d love to catch up with [...]
I just finished speaking with a woman who runs her own studio. She is generating 90% of her new clients from Google Adwords.
An impressive result, and one that has kept her business going for the last 3 years, but with diminishing returns.
With the economy falling, and people tightening their budgets, she is scared.
She contacted me [...]
Below is a straight cut and paste of a post by legendary word of mouth sage, Seth Godin. I don’t even want you to have to click a further link to get to this, it’s that important.
People often ask me, “How can I ask for referrals?”
Actually they are usually also thinking, and sometimes even adding, [...]
What would you think of a financial adviser or stockbroker who had told you to get out of the stockmarket and into cash back in June/July of this year?
Would you be just a little bit pleased with that advice?
Well I absolutely would.
This adviser would have steered me away from a huge chunk of the biggest [...]
Many businesses have their busiest time in the November / December period.
Often this is the make or break time of year when earnings have finally passed overheads and taxes, and they are relieved to at last be making money for their own pocket.
Yet perhaps because it is so busy, this is exactly the time most [...]