Word of Mouth Marketing...
For Small Business
My formula for Word of Mouth is simple. I have it at the top of my blog…
WOW! + Follow-up + ‘Call-To-Action’ = Successful Word of Mouth marketing
For each of these three pieces it is immediately obvious what they are. At least on the surface.
WOW! is obvious isn’t it?
There has to be something out of the […]
Headlines.
Yes you read that right.
You can even stick a great testimonial in a headline, and get a winner.
One site that has testing almost as a religion is www.DiegoNorte.com aka “James Brausch”
From his testing files comes this headline which was the equal top winner against many, many other excellent and skillfully-written headlines…
“My Jaw Dropped When I […]
The term ‘Word of Mouth Marketing‘ often refers to the word of mouth of big companies with big marketing budgets trying to reach a huge audience.
Most of this information is simply a distraction to small business.
If you want an introduction to the basics of big business word of mouth aka viral marketing, buzz marketing and […]
I’m always hunting for more about Word of Mouth marketing, and I’m continually disappointed.
A couple of years ago I even came across an Encyclopedia of Business, and when I went to the index for “Word of Mouth” there were only 2 entries. “Referrals” had 4 entries. In total the information was about half a page, […]
Ever sent a letter out about your business?
Hopefully you’ve at least sent a letter out to your past customers. [If not - stop reading at the end of this sentence, go type out a letter, any letter, send it out, measure the results, and then come back here. Still reading and no letter? I wasn’t […]
If you’ve ever used Google search, and seen the Google Ads in a column on the right you will be familiar with ads that are a bunch of words much like this…
We Have The Solution
Whatever you need is
Right here for you.
www.TheSolutionSiteForYou.com
One of the most important features of word of mouth marketing is to be remarkable, […]
One of the few remaining emails that make it directly into my inbox are the posts of marketing legend, Seth Godin.
Much of what you read about word of mouth marketing applies more to big businesses, with massive resources, big campaigns and long-lead times.
Seth is one of the few people who talks about word of mouth […]
As I was sorting through my sales letter testing I thought I would pull out the results that were statistically significant to the 99% level.
Most of the results identified pieces that UNsold people from “Word of Mouth Magic”. Sorry, I’m not showing you those
One of the losers was the P.S.
Even though many copywriters […]
In copywriting circles the battle rages. Which is better long copy or short copy? Getting to the point quickly with short copy, or giving them every possible detail they need to know with long copy.
The debate is actually a false one, and this mistake is why the battle rages endlessly.
The length is entirely irrelevant.
The answer […]
Here is the Real Question.
What are your customers actually buying from you?
Click on this 1-minute “Why Buy Expensive Toys?” video for the answer…
[Be warned: the orsm.net logo on the video is for a hard-core porn site. Another example of questionable viral marketing.]
Did you figure out the answer?
Customers (of any age) are buying an emotion! Safety, […]