Word of Mouth Marketing...
For Small Business
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Hopefully most of you reading this will have a small business of your own, so I can ask this question…
“Ever had ’success’ be a problem?”
Growing a small business into a bigger business means you hope for success, but sometimes it will be like having a tiger by the tail.
Perhaps the success will be when a [...]
As explained my previous post, the biggest advantage I get from this blog is networking, and here is a piece of this for you.
One of the people I’ve been networking with sent me an introduction to a new online business networking group.
Usually I’d pass, but this time I didn’t.
You see I was notified so early [...]
Headlines.
Yes you read that right.
You can even stick a great testimonial in a headline, and get a winner.
One site that has testing almost as a religion is www.DiegoNorte.com aka “James Brausch”
From his testing files comes this headline which was the equal top winner against many, many other excellent and skillfully-written headlines…
“My Jaw Dropped When I [...]
Most people who purchase “Word of Mouth Magic” are bricks-and-mortar businesses. After all the main ’story’ is about a hair salon.
But word of mouth marketing is also for online small businesses too.
George Wylie recently purchased “Word of Mouth Magic”, and then wrote back to me…
Martin
Just to let you know I have started to implement your [...]
If you’ve ever used Google search, and seen the Google Ads in a column on the right you will be familiar with ads that are a bunch of words much like this…
We Have The Solution
Whatever you need is
Right here for you.
www.TheSolutionSiteForYou.com
One of the most important features of word of mouth marketing is to be remarkable, [...]
As I was sorting through my sales letter testing I thought I would pull out the results that were statistically significant to the 99% level.
Most of the results identified pieces that UNsold people from “Word of Mouth Magic”. Sorry, I’m not showing you those
One of the losers was the P.S.
Even though many copywriters [...]
Word of mouth is THE most powerful form of marketing.
Testimonials are about building word of mouth directly into your sales process.
There is one marketer who claims from extensive testing that testimonials are THE most crucial part of an online sales letter (apart from the order link.)
I’ve even seen a successful sales page which was simply [...]
In copywriting circles the battle rages. Which is better long copy or short copy? Getting to the point quickly with short copy, or giving them every possible detail they need to know with long copy.
The debate is actually a false one, and this mistake is why the battle rages endlessly.
The length is entirely irrelevant.
The answer [...]
It seems I’m not the only one annoyed by contacts that should be of interest (See Warning… and Warning Heeded?)
Viral marketing guru and founder of Squidoo, Seth Godin, received this…
A woman named Jennifer Rosini at Forbes sent a note that read:
Hi ,
You are invited to join the new community of the high quality business [...]
