Word of Mouth Marketing...
For Small Business
You have 3 word of mouth goodies to choose from this holiday season.
Goodie 1. Some enticing holiday reading from Seth Godin, the most well known word of mouth marketer online today.
Seth has put together ideas from 70 ‘big thinkers’ into a collection that you can access here for free…
http://sethgodin.typepad.com/files/what-matters-now-2.pdf
Goodie 2. One of my most popular [...]
On Dec 1st the US Federal Trade Commission is bringing out new rules for advertising by testimonials or endorsements.
Here is what one copywriter said…
“My testimonials are coming down … til I see which way the wind blows, for at least 6 months to a year.”
Incredible!
Has the FTC really banned testimonials?
No, certainly not.
But they have set [...]
Maybe I’m just a sucker for a bunch of statistics crammed in with a Fat Boy Slim soundtrack, or maybe there might be something to this whole “social media” thing.
As for whether this is useful for your particular business, here is my tip. You can pick up and respond to trends if you “become your [...]
Robert Kiyosaki has tried to turn his latest book launch into an viral event by having chapter by chapter released online and inviting comments from readers. The end result will be a hardcopy of the book “Conspiracy of the Rich: The 8 New Rules of Money” [Update: the book is now available.]
Judging by the growing [...]
It’s been pretty quiet here on the blog because I’ve been making quite a few changes in the background. My subscribers have still heard from me through this time (to become a subscriber simply enter your details up the top right on the main page.)
You see I live about as far away from the US [...]
I’ve been paying attention to online video for quite a while now. It’s been hot for the internet – but does it have any relevance for viral word of mouth in small business?
Mostly, I’d have to say no.
However I’ve come across one exception.
A company called ThinkBigWorkSmall.com puts out small videos that have consistently built their [...]
…me.
Or, you.
Or whomever the buyer is.
You buy lots of stuff and in those situations you are the marketing expert. The one handing over the money is the one who is deciding what ‘marketing’ was effective.
Anyone else’s opinion is just that, an opinion.
Non-buyers such as visitors, lookie-looks, tyre-kickers, friends, family, even consultants and marketing “gurus” will [...]
Over the past 12 months I’ve been watching the internet for any truly viral marketing successes so I can use it as a word of mouth case study, and I’ve finally found one.
It came out in that classic lull that telemarketers, publicists and online marketers always want to take advantage of, Christmas Day (apologies to [...]
In “Word of Mouth Magic” I cover, as many marketers do, tuning in to WII-FM.
That is, tuning in to the ultimate buyer’s question that you must answer, “What’s In It For Me?”
Sometimes I get really frustrated, and I think of it as WTF-III-FM – “What The F*** Is In It For Me?”, also known as [...]
A couple of weeks back a friend of mine, Don Farnden, did a nice promotion for his coaching work. To get physical addresses for his database, he offered to mail a special “Boosting Business” gift valued at $597 to everyone who replied with their mailing address.
He already had my mailing address, but I was curious [...]
