Word of Mouth Marketing...
For Small Business
It’s been pretty quiet here on the blog because I’ve been making quite a few changes in the background. My subscribers have still heard from me through this time (to become a subscriber simply enter your details up the top right on the main page.)
You see I live about as far away from the US [...]
I’ve been paying attention to online video for quite a while now. It’s been hot for the internet - but does it have any relevance for viral word of mouth in small business?
Mostly, I’d have to say no.
However I’ve come across one exception.
A company called ThinkBigWorkSmall.com puts out small videos that have consistently built their [...]
…me.
Or, you.
Or whomever the buyer is.
You buy lots of stuff and in those situations you are the marketing expert. The one handing over the money is the one who is deciding what ‘marketing’ was effective.
Anyone else’s opinion is just that, an opinion.
Non-buyers such as visitors, lookie-looks, tyre-kickers, friends, family, even consultants and marketing “gurus” will [...]
Over the past 12 months I’ve been watching the internet for any truly viral marketing successes so I can use it as a word of mouth case study, and I’ve finally found one.
It came out in that classic lull that telemarketers, publicists and online marketers always want to take advantage of, Christmas Day (apologies to [...]
In “Word of Mouth Magic” I cover, as many marketers do, tuning in to WII-FM.
That is, tuning in to the ultimate buyer’s question that you must answer, “What’s In It For Me?”
Sometimes I get really frustrated, and I think of it as WTF-III-FM - “What The F*** Is In It For Me?”, also known as [...]
A couple of weeks back a friend of mine, Don Farnden, did a nice promotion for his coaching work. To get physical addresses for his database, he offered to mail a special “Boosting Business” gift valued at $597 to everyone who replied with their mailing address.
He already had my mailing address, but I was curious [...]
[Note: Currently SponsorDaddy is in "soft pre-launch" which means they are keeping low key. I've tried to be as accurate in this review as possible. I'm in SponsorDaddy, but I'm not so high up that I know all the details, sorry. Some changes/upgrades have already been flagged, and you can be certain that lots of [...]
Hopefully most of you reading this will have a small business of your own, so I can ask this question…
“Ever had ’success’ be a problem?”
Growing a small business into a bigger business means you hope for success, but sometimes it will be like having a tiger by the tail.
Perhaps the success will be when a [...]
As explained my previous post, the biggest advantage I get from this blog is networking, and here is a piece of this for you.
One of the people I’ve been networking with sent me an introduction to a new online business networking group.
Usually I’d pass, but this time I didn’t.
You see I was notified so early [...]
Headlines.
Yes you read that right.
You can even stick a great testimonial in a headline, and get a winner.
One site that has testing almost as a religion is www.DiegoNorte.com aka “James Brausch”
From his testing files comes this headline which was the equal top winner against many, many other excellent and skillfully-written headlines…
“My Jaw Dropped When I [...]