Most people who purchase “Word of Mouth Magic” are bricks-and-mortar businesses. After all the main ‘story’ is about a hair salon. But word of mouth marketing is also for online small businesses too. George Wylie recently purchased “Word of Mouth Magic”, and then wrote back to me… Martin Just to let you know I have [...]
Ever sent a letter out about your business? Hopefully you’ve at least sent a letter out to your past customers. [If not - stop reading at the end of this sentence, go type out a letter, any letter, send it out, measure the results, and then come back here. Still reading and no letter? I [...]
In my last post I gave an email about how NOT to begin networking with me. I did get a reply from the person, and I think it is a valuable lesson… Martin I am the guy who sent you the jaw dropping email regarding XXXXXX Travel. Truth be told I did not have a [...]
… then do NOT do this. First up in my Inbox today was a reply to my post about networking vs advertising that made my jaw drop open. Good Morning Martin I think you represent Send out Cards correct? Have you ever heard of XXXX Travel? XXXX Travel is a publicly traded company and [...]
Trust is a really powerful thing. This video/audio I am about to recommend was actually recommended in a blog post by a guy I’ve been building trust about, Marcus Hochstadt. Marcus has good ideas, and just as importantly he knows how to spot the good ideas of others too. Word of mouth is about realizing [...]
Three weeks ago I sent out a subscribers-only notice for a really awesome Word of Mouth method for online marketing. I think it’s only fair. Those readers who enter their name and email, and actually read my emails when they arrive to their inbox deserve to get special consideration. Anyway many readers followed my recommendation [...]
Thursday, February 21, 2008
Here are 5 key reasons why growing by word of mouth is one of the smartest ways you can go… 1. Word of mouth is one of the cheapest way to get new clients. You can get referrals without spending any money! Get the mindset right and you will suddenly see all the opportunities for [...]
Thursday, January 17, 2008
A FREE offer as part of your word of mouth marketing is best done when you make sure the offer goes only to proven buyers. Isn’t this the frustration, asking yourself, “But where can I find buyers?!” Fortunately it’s not difficult for most businesses begin to find buyers. They are in your database, not perhaps [...]
Saturday, December 29, 2007
Word of Mouth Marketing begins when someone goes WOW! However once you’ve impressed them with your initial product or service, what is the best way to follow-up in a way that gives them a WOW! again? Many people would say follow-up with a handwritten note. But that’s not what Ivan Misner founder of Business Networking [...]
Thursday, December 13, 2007
Up on the top of my blog I have my formula for successful Word of Mouth in small business. It’s simply this: WOW! + Follow-up + ‘Call To Action’ I will be going into more detail on each of these in future, but let me start with the best. If you do only ONE thing [...]
