Word of Mouth Marketing...
For Small Business
In my last post I gave an email about how NOT to begin networking with me.
I did get a reply from the person, and I think it is a valuable lesson…
Martin
I am the guy who sent you the jaw dropping email regarding XXXXXX Travel. Truth be told I did not have a chance to review [...]
… then do NOT do this.
First up in my Inbox today was a reply to my post about networking vs advertising that made my jaw drop open.
Good Morning Martin
I think you represent Send out Cards correct?
Have you ever heard of XXXX Travel?
XXXX Travel is a publicly traded company and is blah, blah, blah for [...]
Trust is a really powerful thing.
This video/audio I am about to recommend was actually recommended in a blog post by a guy I’ve been building trust about, Marcus Hochstadt. Marcus has good ideas, and just as importantly he knows how to spot the good ideas of others too.
Word of mouth is about realizing that most [...]
Three weeks ago I sent out a subscribers-only notice for a really awesome Word of Mouth method for online marketing.
I think it’s only fair. Those readers who enter their name and email, and actually read my emails when they arrive to their inbox deserve to get special consideration.
Anyway many readers followed my recommendation and visited [...]
Here are 5 key reasons why growing by word of mouth is one of the smartest ways you can go…
1. Word of mouth is one of the cheapest way to get new clients. You can get referrals without spending any money! Get the mindset right and you will suddenly see all the opportunities for referrals [...]
A FREE offer as part of your word of mouth marketing is best done when you make sure the offer goes only to proven buyers.
Isn’t this the frustration, asking yourself, “But where can I find buyers?!”
Fortunately it’s not difficult for most businesses begin to find buyers. They are in your database, not perhaps as ‘future [...]
Word of Mouth Marketing begins when someone goes WOW!
However once you’ve impressed them with your initial product or service, what is the best way to follow-up in a way that gives them a WOW! again?
Many people would say follow-up with a handwritten note.
But that’s not what Ivan Misner founder of Business Networking International (BNI) says.
His [...]
Up on the top of my blog I have my formula for successful Word of Mouth in small business.
It’s simply this:
WOW! + Follow-up + ‘Call To Action’
I will be going into more detail on each of these in future, but let me start with the best.
If you do only ONE thing in your business to [...]
One of the first people I ever came across who had really mastered the art of Word of Mouth was an Australian dentist named Paddi Lund.
In fact in “Word of Mouth Magic”, the whole of Chapter 4 is devoted to just a few of Paddi’s ideas and leverage points. It’s that powerful.
Paddi is famous for [...]
Why don’t you hear more about word of mouth and referral marketing?
Every business gets referrals, and some businesses survive on referrals and repeat business alone.
Not only that but referrals, on average, bring much better customers than any other method of marketing.
So why aren’t you being flooded with information about how to market better this way?
Well, [...]