Skip to content

Category Archives: Follow-Up

Viral Video… For Small Business?

I’ve been paying attention to online video for quite a while now. It’s been hot for the internet - but does it have any relevance for viral word of mouth in small business?
Mostly, I’d have to say no.
However I’ve come across one exception.
A company called ThinkBigWorkSmall.com puts out small videos that have consistently built their [...]

Swap & Drop - A Million-Making Networking Tip

One of the key rules of success has to be ‘copy what works.’
“Swap & Drop” is a little known, face-to-face networking method that actually works.
How do I know?
Because Jordan Adler, entrepreneur, trainer, author, networker, and the originator of the term “Swap & Drop”, used this exact method to make a connection with someone who knew [...]

The Worst Mistake Has To Be…

Many businesses have their busiest time in the November / December period.
Often this is the make or break time of year when earnings have finally passed overheads and taxes, and they are relieved to at last be making money for their own pocket.
Yet perhaps because it is so busy, this is exactly the time most [...]

What Consitutes Bad Marketing?

A couple of weeks back a friend of mine, Don Farnden, did a nice promotion for his coaching work. To get physical addresses for his database, he offered to mail a special “Boosting Business” gift valued at $597 to everyone who replied with their mailing address.
He already had my mailing address, but I was curious [...]

A Networking Multiplier

Ever gone to a networking event and ended up only speaking to people you already knew?
I’m sure you had every intention of linking up with new people and building new relationships, but let’s face it. Did you actually do it?
If you didn’t do it as well as you would have liked then I bet you [...]

Which Networker Are You?

About a month ago I finally tore myself away from my wife and kids for a night and went to a sales training event when Tom ‘Big Al’ Schreiter was in town.
It was a good event, but I was there for the networking.
Unfortunately everyone seemed to have come for the training only. In fact it [...]

PerfectNetworker - The Tiger By The Tail

Hopefully most of you reading this will have a small business of your own, so I can ask this question…
“Ever had ’success’ be a problem?”
Growing a small business into a bigger business means you hope for success, but sometimes it will be like having a tiger by the tail.
Perhaps the success will be when a [...]

The Biggest Advantage

There is one big advantage I get from this blog.
It’s not selling products - although I do.
It’s not having a platform for my message - although it works for that.
It’s not even as an ego-trip - aw shucks, maybe just a little.
Believe it or don’t the biggest advantage I get from this blog is word [...]

Don’t Be Mislead

This is my blog, and my space.
Don’t like it? That’s your problem not mine.
But it’s here for YOU.
I’m going to bring you the best value I can no matter what it takes.
Want to deeply ‘get’ referral marketing, and the incredible profits at very little cost that it can bring?
Then this post is for you.
Ever since [...]

Marketing Phobias

Most people who purchase “Word of Mouth Magic” are bricks-and-mortar businesses. After all the main ’story’ is about a hair salon.
But word of mouth marketing is also for online small businesses too.
George Wylie recently purchased “Word of Mouth Magic”, and then wrote back to me…
Martin
Just to let you know I have started to implement your [...]

Close
E-mail It