Word of Mouth Marketing...
For Small Business
Ever sent a letter out about your business?
Hopefully you’ve at least sent a letter out to your past customers. [If not - stop reading at the end of this sentence, go type out a letter, any letter, send it out, measure the results, and then come back here. Still reading and no letter? I wasn’t […]
One of the few remaining emails that make it directly into my inbox are the posts of marketing legend, Seth Godin.
Much of what you read about word of mouth marketing applies more to big businesses, with massive resources, big campaigns and long-lead times.
Seth is one of the few people who talks about word of mouth […]
Many years ago I was browsing the big job advertisement section in our weekend paper.
One ad stood out immediately.
It was brilliant.
Amongst all the small print ads this big text, short, punchy ad caught my eye and I was impressed by the marketing skill of the person who had placed the ad…
…until I realized one thing.
Can […]
As I was sorting through my sales letter testing I thought I would pull out the results that were statistically significant to the 99% level.
Most of the results identified pieces that UNsold people from “Word of Mouth Magic”. Sorry, I’m not showing you those
One of the losers was the P.S.
Even though many copywriters […]
Word of mouth is THE most powerful form of marketing.
Testimonials are about building word of mouth directly into your sales process.
There is one marketer who claims from extensive testing that testimonials are THE most crucial part of an online sales letter (apart from the order link.)
I’ve even seen a successful sales page which was simply […]
I was chatting with a friend who had noticed the worn-out tires on my car, and he was giving me a few pointers on getting new ones.
He really knew a lot about the safety and performance advantages of different tires and where I could get them at the lowest possible prices.
He was genuinely enthusiastic and […]
Word of mouth is meant to be the purest form of marketing.
When you trust someone and they recommend something, whether it is a movie, a restaurant, or any other product or service, then you are much more likely to take that recommendation to heart.
So the question arises, if you use word of mouth as a […]
I’ve talked alot in these posts recently about the power of Free! in marketing.
It turns out the academics have an interest in this strange quirk of marketing and human psychology.
If you are a bit academically minded check this out:
http://www.predictablyirrational.com/?p=149
If not, my earlier posts are a bit more digestible
-Martin Russell
Share This
Most of the Word of Mouth and marketing tips, hints and offers are available to anyone who comes to this website.
However I keep some things as a special reward for my subscribers only. One of these will be a discount offer coming up shortly.
Here’s how to get access to this and other coming offers:
1. Find […]
Here are 5 key reasons why growing by word of mouth is one of the smartest ways you can go…
1. Word of mouth is one of the cheapest way to get new clients. You can get referrals without spending any money! Get the mindset right and you will suddenly see all the opportunities for referrals […]