Comments on: The Danger Of Free http://www.wordofmouthmagic.com/blog/the-danger-of-free/ Word of Mouth Marketing = WOW! + Follow-up + 'Call To Action' Thu, 02 Sep 2010 20:44:39 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: carnival of making real money, 9th edition | InvestorBlogger http://www.wordofmouthmagic.com/blog/the-danger-of-free/comment-page-1/#comment-681 carnival of making real money, 9th edition | InvestorBlogger Sun, 29 Mar 2009 04:05:13 +0000 http://www.wordofmouthmagic.com/?p=24#comment-681 [...] Russell presents The Danger Of Free posted at Word of Mouth Marketing. This article explores why ‘free’ is a bad idea for [...] [...] Russell presents The Danger Of Free posted at Word of Mouth Marketing. This article explores why ‘free’ is a bad idea for [...]

]]> By: Cirila http://www.wordofmouthmagic.com/blog/the-danger-of-free/comment-page-1/#comment-487 Cirila Mon, 27 Oct 2008 13:55:38 +0000 http://www.wordofmouthmagic.com/?p=24#comment-487 Interesting to know. Interesting to know.

]]> By: Dean Mullis http://www.wordofmouthmagic.com/blog/the-danger-of-free/comment-page-1/#comment-75 Dean Mullis Sun, 27 Jan 2008 03:35:30 +0000 http://www.wordofmouthmagic.com/?p=24#comment-75 I have been reading James Brausch's blog and have been impressed by his 24 hours only sales. He gives great value at a substantial discount but it certainly isn't free. I have been reading James Brausch’s blog and have been impressed by his 24 hours only sales. He gives great value at a substantial discount but it certainly isn’t free.

]]> By: Gaida http://www.wordofmouthmagic.com/blog/the-danger-of-free/comment-page-1/#comment-74 Gaida Fri, 25 Jan 2008 21:15:10 +0000 http://www.wordofmouthmagic.com/?p=24#comment-74 Hi Martin, Received Jim's archive list in an email from him... great read. Re "Buy One - Get One Free! Just read Gary's detailed 15 point checklist of 'Proven Offer Ideas to Boost Your Response'. Very interesting & informative. He gives a great example of this... The killer offer: "For every one-year subscription that you give to someone else, we'll extend your own subscription by a year." Give one, get one free. Give two, get two free, etc. It worked like a dream. One man gave away 62 subscriptions, earning so many one-year extensions, he'll have to leave them in his will. Hi Martin,
Received Jim’s archive list in an email from him… great read.

Re “Buy One – Get One Free! Just read Gary’s detailed 15 point checklist of ‘Proven Offer Ideas to Boost Your Response’. Very interesting & informative.

He gives a great example of this…
The killer offer: “For every one-year subscription that you give to someone else, we’ll extend your own subscription by a year.” Give one, get one free. Give two, get two free, etc.

It worked like a dream. One man gave away 62 subscriptions, earning so many one-year extensions, he’ll have to leave them in his will.

]]> By: carnival of making real money, 9th edition | Making REAL Money Blog http://www.wordofmouthmagic.com/blog/the-danger-of-free/comment-page-1/#comment-70 carnival of making real money, 9th edition | Making REAL Money Blog Tue, 22 Jan 2008 16:00:51 +0000 http://www.wordofmouthmagic.com/?p=24#comment-70 [...] Russell presents The Danger Of Free posted at Word of Mouth Marketing. This article explores why ‘free’ is a bad idea for [...] [...] Russell presents The Danger Of Free posted at Word of Mouth Marketing. This article explores why ‘free’ is a bad idea for [...]

]]> By: Carnival of Making Real Money 9th Edition - January 20th, 2008 | InvestorBlogger http://www.wordofmouthmagic.com/blog/the-danger-of-free/comment-page-1/#comment-67 Carnival of Making Real Money 9th Edition - January 20th, 2008 | InvestorBlogger Sun, 20 Jan 2008 17:07:00 +0000 http://www.wordofmouthmagic.com/?p=24#comment-67 [...] Russell presents The Danger Of Free posted at Word of Mouth Marketing. This article explores why ‘free’ is a bad idea for [...] [...] Russell presents The Danger Of Free posted at Word of Mouth Marketing. This article explores why ‘free’ is a bad idea for [...]

]]> By: Working at Home on the Internet http://www.wordofmouthmagic.com/blog/the-danger-of-free/comment-page-1/#comment-63 Working at Home on the Internet Fri, 18 Jan 2008 10:58:13 +0000 http://www.wordofmouthmagic.com/?p=24#comment-63 [...] or page --->>> ... Your Text Ad Here ... Contact Me for Details ... Martin Russell presents The Danger Of Free posted at Word of Mouth Marketing, saying, “Another marketing myth to be careful [...] [...] or page —>>> … Your Text Ad Here … Contact Me for Details … Martin Russell presents The Danger Of Free posted at Word of Mouth Marketing, saying, “Another marketing myth to be careful [...]

]]> By: 4 entrerpeneur Blog Carnival II | 4 entrepreneur http://www.wordofmouthmagic.com/blog/the-danger-of-free/comment-page-1/#comment-62 4 entrerpeneur Blog Carnival II | 4 entrepreneur Fri, 18 Jan 2008 09:15:12 +0000 http://www.wordofmouthmagic.com/?p=24#comment-62 [...] Russell presents The Danger Of Free posted at Word of Mouth [...] [...] Russell presents The Danger Of Free posted at Word of Mouth [...]

]]> By: IMBasics.com » Blog Archive » How to Make difference in Your Business in 2008 http://www.wordofmouthmagic.com/blog/the-danger-of-free/comment-page-1/#comment-60 IMBasics.com » Blog Archive » How to Make difference in Your Business in 2008 Thu, 17 Jan 2008 15:10:52 +0000 http://www.wordofmouthmagic.com/?p=24#comment-60 [...] Martin russell wrote this great post on Danger of FREE. He gave argument on why FREE isn’t as good as it seems… Read more onWord of mouth Marketing blog. [...] [...] Martin russell wrote this great post on Danger of FREE. He gave argument on why FREE isn’t as good as it seems… Read more onWord of mouth Marketing blog. [...]

]]> By: Gaida http://www.wordofmouthmagic.com/blog/the-danger-of-free/comment-page-1/#comment-59 Gaida Thu, 17 Jan 2008 03:52:57 +0000 http://www.wordofmouthmagic.com/?p=24#comment-59 Hi Martin, Have signed up for Jim's newsletter again but missed out on the January newsletter. You can view previous newletters in his archives... so I'll have to wait till he archives January and just read the other issues. http://www.businesslyceum.com/archives.html Hi Martin,
Have signed up for Jim’s newsletter again but missed out on the January newsletter.

You can view previous newletters in his archives… so I’ll have to wait till he archives January and just read the other issues.
http://www.businesslyceum.com/archives.html

]]> By: E3 Success Blog » Blog Archive » E-3 Carnival of Network Marketing - January 16, 2008 http://www.wordofmouthmagic.com/blog/the-danger-of-free/comment-page-1/#comment-58 E3 Success Blog » Blog Archive » E-3 Carnival of Network Marketing - January 16, 2008 Wed, 16 Jan 2008 12:40:21 +0000 http://www.wordofmouthmagic.com/?p=24#comment-58 [...] Russell presents The Danger Of Free posted at Word of Mouth [...] [...] Russell presents The Danger Of Free posted at Word of Mouth [...]

]]> By: Carnival of Australia - January 16th 2008 | Blogging Sueblimely http://www.wordofmouthmagic.com/blog/the-danger-of-free/comment-page-1/#comment-57 Carnival of Australia - January 16th 2008 | Blogging Sueblimely Tue, 15 Jan 2008 21:58:57 +0000 http://www.wordofmouthmagic.com/?p=24#comment-57 [...] against an offer that requires a small payment. You can read his reasoning behind this at this at The Danger Of Freet Word of Mouth [...] [...] against an offer that requires a small payment. You can read his reasoning behind this at this at The Danger Of Freet Word of Mouth [...]

]]> By: Martin Russell http://www.wordofmouthmagic.com/blog/the-danger-of-free/comment-page-1/#comment-56 Martin Russell Tue, 15 Jan 2008 20:27:14 +0000 http://www.wordofmouthmagic.com/?p=24#comment-56 Carol With the Amazon book you are almost double qualifying. They bought the book (but they might have read it from a friend, or found it in a library), then paid postage for your CD, so they are likely to be ideal prospects. I'd be interested to know your response rate ie CDs requested per books sold, to guess whether a completely free offer would be worth even more to you. Books are hard to test with in this way. Can't put 3 offers eg email only, mail with P&P, mail with free. Oh well. Carol

With the Amazon book you are almost double qualifying. They bought the book (but they might have read it from a friend, or found it in a library), then paid postage for your CD, so they are likely to be ideal prospects.

I’d be interested to know your response rate ie CDs requested per books sold, to guess whether a completely free offer would be worth even more to you.

Books are hard to test with in this way. Can’t put 3 offers eg email only, mail with P&P, mail with free. Oh well.

]]> By: Bootstrapper » Carnival of Business and Entrepreneurship #5 http://www.wordofmouthmagic.com/blog/the-danger-of-free/comment-page-1/#comment-55 Bootstrapper » Carnival of Business and Entrepreneurship #5 Tue, 15 Jan 2008 18:32:50 +0000 http://www.wordofmouthmagic.com/?p=24#comment-55 [...] Russell presents The Danger Of Free posted at Word of Mouth Marketing, 101. Marketing with the word “FREE” is powerful, but [...] [...] Russell presents The Danger Of Free posted at Word of Mouth Marketing, 101. Marketing with the word “FREE” is powerful, but [...]

]]> By: Carnival Of Small Business Issues - Edition 33 : Atlantic Canada’s Small Business Blog - IQI Strategic Management Inc. http://www.wordofmouthmagic.com/blog/the-danger-of-free/comment-page-1/#comment-54 Carnival Of Small Business Issues - Edition 33 : Atlantic Canada’s Small Business Blog - IQI Strategic Management Inc. Tue, 15 Jan 2008 10:24:46 +0000 http://www.wordofmouthmagic.com/?p=24#comment-54 [...] Russell presents The Danger Of Free posted at Word of Mouth [...] [...] Russell presents The Danger Of Free posted at Word of Mouth [...]

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