Here is one marketer who understands giving first ie Reciprocity… and the power of Word of Mouth.

James Brausch is offering to give a free copy of his new newsletter to people who write about him, and agree to give him a testimonial, if warranted. I’ll agree to that.

Costs me nothing. Gets me something.

Costs James nothing – because even though it’s a paper newsletter he will be emailing this one. Gets James something – an extra reader/future buyer, feedback/testimonial AND a post on this blog.

A win-win.

People often say it can’t be done, but it is possible to market in a way that is irresistible to your ideal prospect, costs very little, and yet gets the word out about what you do.

If you are stumped, think reciprocity.

-Martin Russell