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Really Getting A Buyer’s Point Of View

Do you really ‘get’ your customer’s needs?

 Moody Cow Florist

Too bad this is actually an ad by, of all things, an Irish online bank.

Sure, understand your customers needs. But do realize that one of their needs might be not to reveal their real needs.

Saving face is an important need too.

-Martin Russell

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This was written by Martin Russell. Posted on Wednesday, September 24, 2008, at . Filed under Marketing, Small Business, WOW!. Bookmark the permalink. Follow comments here with the RSS feed. Post a comment or leave a trackback.

2 Comments

  1. Cindy King wrote:

    Great fun. Linked to it in my blog carnival and stumbled the page.

    Sunday, October 5, 2008 at | Permalink
  2. Virtual Impax wrote:

    DYNAMITE OBSERVATION!!! It’s one thing to know what your customers NEED, it’s quite another to know what THEY THINK THEY NEED.

    BTW, that ad is positively TRAGIC! I’m finding it hard to laugh its so bad!

    Wednesday, October 8, 2008 at | Permalink

One Trackback/Pingback

  1. Get International Clients Sunday Blog Carnival #22 : Get International Clients on Sunday, October 5, 2008 at

    [...] Russell presents Really Getting A Buyer’s Point Of View posted at Word of Mouth Marketing… saying “Do you really ‘get’ your customer’s [...]

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