Probably the most leveraged area of word of mouth is the media.

With newspapers, articles, books, TV, radio etc the media offers word of mouth opportunities that cost you nothing but your time.

Even better, you instantly become the expert rather than the advertiser. This means people will trust you and respond to you.So even though word of mouth in the media is incredibly powerful, it’s a tricky area.

But who knows how to put together a Media Release? Find a newsworthy angle? Word it so as to catch a journalist’s attention? Format it correctly? Include all your contacts details? Set aside time to be available? Then work out who to send it to en mass, in the hope that it does something?

Not most people in small business that’s for sure!

But…

What if you had a particular area of expertise, and you could just stick up your hand whenever someone in the media needed to interview someone on that topic?

Wouldn’t that be cool?

Especially if it was free!

Well it is free, and first I told those people who connected up with me when I advised readers about the start-up social network www.PerfectNetworker.com, and now I’ve told all my readers via email how to get access to it.

Ryan Coleman of www.TheNextForce.com told me his experience with this service…

Just in the past month… i picked up a radio show, been interviewed for 2 book interviews and sourced 9 hiring managers to interview on my book that I am working on!

Go figure!

I also have heard of people passing on these media opportunities to their clients. What a WOW! of a customer value-add strategy is that!

This media link-up service is so powerful I am including the details for anyone who subscribes to this blog.

Go up to the top right side of the home page of this blog, in the boxes enter your name, your email address, and click the subscribe button.

Then go to your inbox, find the confirmation email from me, and click the link in it. With your subscription you will be sent details on how to access the FREE media link-ups, and future blog goodies too.

-Martin Russell

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!