I’ve had heaps of word of mouth marketing stuff I’ve been wanting to bring to you.
I’ve been slowed down by having to turn it into emails each time. A blog is a simpler way to deliver so much more of this material to you.
So let me start back at a real marketing fundamental.
If there is one thing you absolutely must do it is MEASURE YOUR RESULTS.
People say word of mouth isn’t worth doing because it isn’t measurable. They complain that they just send stuff out and then start wishing and praying that people will tell their friends.
They have it flat wrong.
Don’t allow yourself to EVER start marketing without having some measurement in place to give you feedback on your efforts.
Those advertisers who tell you you need 6 ads in their paper before people have seen you enough to respond? … Well let me just suggest you check whether there could be a hidden motivation in their trying to get you to believe that. You might get more the second time around, but if you get zero the first time, the most likely result of repeating it is simply more of nothing.
However measuring doesn’t mean that you only measure dollars.
Let me give you an example of a measurement I am following for this blog that you can check out too.
It’s from a simple and commonly available tool called the Alexa toolbar
Alexa is a service that assesses the popularity of websites on the internet. It ranks websites in comparison to other sites, and it will monitor changes in a website’s popularity too, so the more popular the more the ranking climbs.
Well it falls actually, since the Alexa numbers get smaller as you get more popular.
Yahoo is #1, Google is #2, MSN is #3 and I am starting at….? Well get the toolbar and find out.
The toolbar shows you the Alexa rank in the bottom right corner of every page you visit, and also a little wiggly link with the ups and downs as the popularity changes.
You can install the Alexa toolbar from:
Tomorrow I hope to have a Word of Mouth marketing discount offer set to go!
Speak to you then.
-Martin Russell
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