Comments on: Danger In Testimonials http://www.wordofmouthmagic.com/blog/danger-in-testimonials/ Word of Mouth Marketing = WOW! + Follow-up + 'Call To Action' Thu, 02 Sep 2010 20:44:39 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Martin Russell http://www.wordofmouthmagic.com/blog/danger-in-testimonials/comment-page-1/#comment-270 Martin Russell Thu, 01 May 2008 04:09:10 +0000 http://www.wordofmouthmagic.com/danger-in-testimonials/#comment-270 The all-caps is actually an artifact of my blog theme. On the sales page it is bold, but not caps. Even so, the extra emphasis inside testimonials is common, and people may be surprised that it is worth testing a plain version just like you mention. The all-caps is actually an artifact of my blog theme. On the sales page it is bold, but not caps.

Even so, the extra emphasis inside testimonials is common, and people may be surprised that it is worth testing a plain version just like you mention.

]]> By: Marcus Hochstadt http://www.wordofmouthmagic.com/blog/danger-in-testimonials/comment-page-1/#comment-269 Marcus Hochstadt Wed, 30 Apr 2008 23:06:25 +0000 http://www.wordofmouthmagic.com/danger-in-testimonials/#comment-269 Martin, as a matter of fact, I was guessing myself the testimonial in the middle was the winner before reading any further (like Erik, as I read now.) My thought was the capitalized letters may be considered SHOUTING and perhaps even SELLING. I personally would test them again, this time though without the ALL CAPS and without any emphasize like bold tags, underlining, or things like that, just in plain simple format like the one in the middle. Why I think it would be good to test again is because the second testimonial may be a bit too long? But I think you already tested that as well... ;-) ~Marcus Martin, as a matter of fact, I was guessing myself the testimonial in the middle was the winner before reading any further (like Erik, as I read now.)

My thought was the capitalized letters may be considered SHOUTING and perhaps even SELLING. I personally would test them again, this time though without the ALL CAPS and without any emphasize like bold tags, underlining, or things like that, just in plain simple format like the one in the middle.

Why I think it would be good to test again is because the second testimonial may be a bit too long?

But I think you already tested that as well… ;-)

~Marcus

]]> By: Martin Russell http://www.wordofmouthmagic.com/blog/danger-in-testimonials/comment-page-1/#comment-267 Martin Russell Wed, 30 Apr 2008 01:28:55 +0000 http://www.wordofmouthmagic.com/danger-in-testimonials/#comment-267 Yes Erik. It's interesting how many people believe "hype" is a sales technique, when it actually UNsells people. Thank goodness for testing :) Yes Erik. It’s interesting how many people believe “hype” is a sales technique, when it actually UNsells people.

Thank goodness for testing :)

]]> By: Erik Johnels http://www.wordofmouthmagic.com/blog/danger-in-testimonials/comment-page-1/#comment-262 Erik Johnels Tue, 29 Apr 2008 01:09:00 +0000 http://www.wordofmouthmagic.com/danger-in-testimonials/#comment-262 I'm going to guess that the middle one increased sales because it is the one that doesn't look like any of the 4 million spam emails we all get every day. Diana makes statements that sound genuine, and as you well know. Word of Mouth marketing itself is effective because it is genuine. The other two sound more like With this rubber band around your toe, You will make 8 million dollars and lose 300 pounds in 14 minutes" We're overflowing with lofty promises, and most people look at them and assume that they are fake. It doesn't matter if they are 100% true. The customers assume that big statements come with fake products. I’m going to guess that the middle one increased sales because it is the one that doesn’t look like any of the 4 million spam emails we all get every day.

Diana makes statements that sound genuine, and as you well know. Word of Mouth marketing itself is effective because it is genuine.

The other two sound more like With this rubber band around your toe, You will make 8 million dollars and lose 300 pounds in 14 minutes”

We’re overflowing with lofty promises, and most people look at them and assume that they are fake. It doesn’t matter if they are 100% true. The customers assume that big statements come with fake products.

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