Word of Mouth Marketing...
For Small Business
Often a simple way to ‘WOW!’ people is to simply surprise them. Being visual with video is certainly one way to do this, because most small businesses don’t use it. But I was reminded of these when I was sent a different kind of video from a local marketer, Ivan Vantagiato of NetworkingSocialMedia.com.au Reminds me [...]
My formula for Word of Mouth is simple. I have it at the top of my blog… WOW! + Follow-up + ‘Call-To-Action’ = Successful Word of Mouth marketing For each of these three pieces it is immediately obvious what they are. At least on the surface. WOW! is obvious isn’t it? There has to be [...]
Well, here’s how to know. As you watch this marketing lesson from legendary marketer and copywriter, Gary Halbert, ask yourself, “Who do I know who needs to see and hear this?” WARNING: not for the faint-hearted. Press Play… Brought to you by the DIY cartoons-in-your-presentation company that ‘gets’ viral marketing – PowToon. Check out their [...]
I’ve been paying attention to online video for quite a while now. It’s been hot for the internet – but does it have any relevance for viral word of mouth in small business? Mostly, I’d have to say no. However I’ve come across one exception. A company called ThinkBigWorkSmall.com puts out small videos that have [...]
Lance Armstrong is one of THE great sporting figures. Coming back from cancer that had spread throughout his body, Lance went on to dominate the world of cycling, including ending up winning the grueling Tour de France a record-breaking seven years, until he retired in 2005. Now, I live in a city of 1 million [...]
Do you really ‘get’ your customer’s needs? Too bad this is actually an ad by, of all things, an Irish online bank. Sure, understand your customers needs. But do realize that one of their needs might be not to reveal their real needs. Saving face is an important need too. -Martin Russell Incoming search [...]
A couple of weeks back a friend of mine, Don Farnden, did a nice promotion for his coaching work. To get physical addresses for his database, he offered to mail a special “Boosting Business” gift valued at $597 to everyone who replied with their mailing address. He already had my mailing address, but I was [...]
I’m currently on a break with my 3 small kids. We’re having some home time rather than traveling but one bit of my ‘holiday’ is to do a bit of extra reading. My latest two reads are by a formidable Australian “retiree”, Kirsty Dunphey. It might seem strange when I add that she is 29 [...]
I’m always hunting for more about Word of Mouth marketing, and I’m continually disappointed. A couple of years ago I even came across an Encyclopedia of Business, and when I went to the index for “Word of Mouth” there were only 2 entries. “Referrals” had 4 entries. In total the information was about half a [...]
Most people who purchase “Word of Mouth Magic” are bricks-and-mortar businesses. After all the main ‘story’ is about a hair salon. But word of mouth marketing is also for online small businesses too. George Wylie recently purchased “Word of Mouth Magic”, and then wrote back to me… Martin Just to let you know I have [...]
