Tuesday, September 2, 2008
A couple of weeks back a friend of mine, Don Farnden, did a nice promotion for his coaching work. To get physical addresses for his database, he offered to mail a special “Boosting Business” gift valued at $597 to everyone who replied with their mailing address. He already had my mailing address, but I was [...]
Hopefully most of you reading this will have a small business of your own, so I can ask this question… “Ever had ‘success’ be a problem?” Growing a small business into a bigger business means you hope for success, but sometimes it will be like having a tiger by the tail. Perhaps the success will [...]
I’m currently on a break with my 3 small kids. We’re having some home time rather than traveling but one bit of my ‘holiday’ is to do a bit of extra reading. My latest two reads are by a formidable Australian “retiree”, Kirsty Dunphey. It might seem strange when I add that she is 29 [...]
This is my blog, and my space. Don’t like it? That’s your problem not mine. But it’s here for YOU. I’m going to bring you the best value I can no matter what it takes. Want to deeply ‘get’ referral marketing, and the incredible profits at very little cost that it can bring? Then this [...]
The term ‘Word of Mouth Marketing‘ often refers to the word of mouth of big companies with big marketing budgets trying to reach a huge audience. Most of this information is simply a distraction to small business. If you want an introduction to the basics of big business word of mouth aka viral marketing, buzz [...]
I’m always hunting for more about Word of Mouth marketing, and I’m continually disappointed. A couple of years ago I even came across an Encyclopedia of Business, and when I went to the index for “Word of Mouth” there were only 2 entries. “Referrals” had 4 entries. In total the information was about half a [...]
Most people who purchase “Word of Mouth Magic” are bricks-and-mortar businesses. After all the main ‘story’ is about a hair salon. But word of mouth marketing is also for online small businesses too. George Wylie recently purchased “Word of Mouth Magic”, and then wrote back to me… Martin Just to let you know I have [...]
What are your customers deepest fears and frustrations about doing business with you? What makes them break out in a cold sweat just thinking about it, and keeps them up at night in worry? Take this example from Lee Clark, the director of CustomerLove.com.au… “During the formal school season late last year, I was browsing [...]
I am not a natural sales person. Not only that but I have also been too sheltered by running my practice mostly by referrals. If there is one bad thing about word of mouth and referrals it’s that it can make you soft as a salesperson. It doesn’t have to be that way. I’m learning. [...]
Thursday, February 21, 2008
Here are 5 key reasons why growing by word of mouth is one of the smartest ways you can go… 1. Word of mouth is one of the cheapest way to get new clients. You can get referrals without spending any money! Get the mindset right and you will suddenly see all the opportunities for [...]
