Word of Mouth Marketing...
For Small Business
When you want great word of mouth from your customers and clients, then you figure that what customers say would be important right? Er… Take this example from the New York Times: Two years ago, Wal-Mart remodeled, trying to hang on to Target shoppers who traded down to Wal-Mart during the recession. Out went the [...]
There is one part of word of mouth that is so crucial that as a marketer I just take it for granted. Call it Rule Zero. No other marketing rules apply until this one is in place. Here it is… You can’t get ANY word of mouth, until people know you exist. Seems too simple [...]
We live in very changing times. When I first came out with “Word of Mouth Magic” back in 2003 most small businesses weren’t using the internet. How times have changed. These days the #1 Source of Referrals and Word of Mouth is … Google! People ‘trust’ Google. If you appear high up in it’s listings, [...]
A FREE offer as part of your word of mouth marketing is best done when you make sure the offer goes only to proven buyers. Isn’t this the frustration, asking yourself, “But where can I find buyers?!” Fortunately it’s not difficult for most businesses begin to find buyers. They are in your database, not perhaps [...]
Everyone knows that business promotion is essential for long term success. What surprises most people is that even with all the forms of business promotion — such as advertising, PR, and internet promotion — word of mouth marketing is still recognized by the most successful entrepreneurs and marketing gurus as the number one business promotion [...]
Last week I emailed out this… > If you are discounting, then don’t muck around. > > Get your profits back by getting this blueprint video here: > http://www.wordofmouthmagic.com/resources/blueprinttoprofits/ > …. Well, it created a flood. That link had more than triple the clicks of anything I’ve sent out in the past 12 months! And [...]
Maybe I’m just a sucker for a bunch of statistics crammed in with a Fat Boy Slim soundtrack, or maybe there might be something to this whole “social media” thing. As for whether this is useful for your particular business, here is my tip. You can pick up and respond to trends if you “become [...]
I’ve been paying attention to online video for quite a while now. It’s been hot for the internet – but does it have any relevance for viral word of mouth in small business? Mostly, I’d have to say no. However I’ve come across one exception. A company called ThinkBigWorkSmall.com puts out small videos that have [...]
When the cab driver taking you to your hotel starts chatting, and you end up getting a recommendation for a great place to eat… that’s tipster marketing. When your chat with your hairdresser ends up as a discussion about the latest ‘fab’ movie they have seen… that’s tipster marketing. When a travel agent has been [...]
One of the key rules of success has to be ‘copy what works.’ “Swap & Drop” is a little known, face-to-face networking method that actually works. How do I know? Because Jordan Adler, entrepreneur, trainer, author, networker, and the originator of the term “Swap & Drop”, used this exact method to make a connection with [...]
