It’s been pretty quiet here on the blog because I’ve been making quite a few changes in the background. My subscribers have still heard from me through this time (to become a subscriber simply enter your details up the top right on the main page.) You see I live about as far away from the [...]
Thursday, November 6, 2008
Many businesses have their busiest time in the November / December period. Often this is the make or break time of year when earnings have finally passed overheads and taxes, and they are relieved to at last be making money for their own pocket. Yet perhaps because it is so busy, this is exactly the [...]
In “Word of Mouth Magic” I cover, as many marketers do, tuning in to WII-FM. That is, tuning in to the ultimate buyer’s question that you must answer, “What’s In It For Me?” Sometimes I get really frustrated, and I think of it as WTF-III-FM – “What The F*** Is In It For Me?”, also [...]
Tuesday, January 29, 2008
[Addendum: SendOutCards is now well and truly open in Australia. My name is Martin Russell. I have been with SendOutCards since shortly after they opened in Australia in 2006, and I was the first here to rise to become Manager and then Senior Manager. If you are already with someone in SendOutCards, congratulations! Otherwise, call [...]
Saturday, December 29, 2007
Word of Mouth Marketing begins when someone goes WOW! However once you’ve impressed them with your initial product or service, what is the best way to follow-up in a way that gives them a WOW! again? Many people would say follow-up with a handwritten note. But that’s not what Ivan Misner founder of Business Networking [...]
Tuesday, December 4, 2007
Some people have been wondering why I haven’t got a link to SendOutCards on this site, and why WordofMouthSolution.com has been closed off since the One-Year Anniversary launch back in September. Is there a problem with SendOutCards? Have I given up supporting it? What’s the story? The story is that I have been so busy [...]
Wednesday, October 31, 2007
Many people think Christmas card marketing is a waste of time and money. The way most people do it, they are probably right! One sales person told me he gave up sending cards because he never seemed to get any response. So he stopped… and his customers phoned him wondering whether he had gone out [...]
