Word of Mouth Marketing...
For Small Business
Often a simple way to ‘WOW!’ people is to simply surprise them. Being visual with video is certainly one way to do this, because most small businesses don’t use it. But I was reminded of these when I was sent a different kind of video from a local marketer, Ivan Vantagiato of NetworkingSocialMedia.com.au Reminds me [...]
Maybe I’m just a sucker for a bunch of statistics crammed in with a Fat Boy Slim soundtrack, or maybe there might be something to this whole “social media” thing. As for whether this is useful for your particular business, here is my tip. You can pick up and respond to trends if you “become [...]
I’ve been paying attention to online video for quite a while now. It’s been hot for the internet – but does it have any relevance for viral word of mouth in small business? Mostly, I’d have to say no. However I’ve come across one exception. A company called ThinkBigWorkSmall.com puts out small videos that have [...]
I have just come back from Melbourne, Victoria. Great to be there for the live event, and to meet everyone (including a few of my subscribers too whom I had never met before.) But the whole event had a slightly different atmosphere, because Victoria has just gone through Australia’s worst ever natural disaster. Over 200 [...]
Probably the most leveraged area of word of mouth is the media. With newspapers, articles, books, TV, radio etc the media offers word of mouth opportunities that cost you nothing but your time. Even better, you instantly become the expert rather than the advertiser. This means people will trust you and respond to you.So even [...]
