Tuesday, September 9, 2008
Probably the most leveraged area of word of mouth is the media. With newspapers, articles, books, TV, radio etc the media offers word of mouth opportunities that cost you nothing but your time. Even better, you instantly become the expert rather than the advertiser. This means people will trust you and respond to you.So even [...]
Tuesday, September 2, 2008
A couple of weeks back a friend of mine, Don Farnden, did a nice promotion for his coaching work. To get physical addresses for his database, he offered to mail a special “Boosting Business” gift valued at $597 to everyone who replied with their mailing address. He already had my mailing address, but I was [...]
Wednesday, August 27, 2008
Ever gone to a networking event and ended up only speaking to people you already knew? I’m sure you had every intention of linking up with new people and building new relationships, but let’s face it. Did you actually do it? If you didn’t do it as well as you would have liked then I [...]
I’ve only just got around to watching “The Pursuit of Happyness” with actor, Will Smith. Incredibly sad movie for me. It’s meant to be a movie about success, about the American Dream, where an on-and-off homeless salesman Chris Gardner risks all to stay with his young son, and make it into the high-flying world of [...]
About a month ago I finally tore myself away from my wife and kids for a night and went to a sales training event when Tom ‘Big Al’ Schreiter was in town. It was a good event, but I was there for the networking. Unfortunately everyone seemed to have come for the training only. In [...]
[Note: Currently SponsorDaddy is in "soft pre-launch" which means they are keeping low key. I've tried to be as accurate in this review as possible. I'm in SponsorDaddy, but I'm not so high up that I know all the details, sorry. Some changes/upgrades have already been flagged, and you can be certain that lots of [...]
There is one big advantage I get from this blog. It’s not selling products – although I do. It’s not having a platform for my message – although it works for that. It’s not even as an ego-trip – aw shucks, maybe just a little. Believe it or don’t the biggest advantage I get from [...]
My formula for Word of Mouth is simple. I have it at the top of my blog… WOW! + Follow-up + ‘Call-To-Action’ = Successful Word of Mouth marketing For each of these three pieces it is immediately obvious what they are. At least on the surface. WOW! is obvious isn’t it? There has to be [...]
Headlines. Yes you read that right. You can even stick a great testimonial in a headline, and get a winner. One site that has testing almost as a religion is www.DiegoNorte.com aka “James Brausch” From his testing files comes this headline which was the equal top winner against many, many other excellent and skillfully-written headlines… [...]
The term ‘Word of Mouth Marketing‘ often refers to the word of mouth of big companies with big marketing budgets trying to reach a huge audience. Most of this information is simply a distraction to small business. If you want an introduction to the basics of big business word of mouth aka viral marketing, buzz [...]
