Word of Mouth Marketing...
For Small Business
You have 3 word of mouth goodies to choose from this holiday season.
Goodie 1. Some enticing holiday reading from Seth Godin, the most well known word of mouth marketer online today.
Seth has put together ideas from 70 ‘big thinkers’ into a collection that you can access here for free…
http://sethgodin.typepad.com/files/what-matters-now-2.pdf
Goodie 2. One of my most popular [...]
On Dec 1st the US Federal Trade Commission is bringing out new rules for advertising by testimonials or endorsements.
Here is what one copywriter said…
“My testimonials are coming down … til I see which way the wind blows, for at least 6 months to a year.”
Incredible!
Has the FTC really banned testimonials?
No, certainly not.
But they have set [...]
I have a whole heap of readers who rarely if ever contact me.
If that is you, then ask yourself what you are wanting from your reading.
Then take that reason, and check out below…
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As I type this I’m sitting in a hotel lobby in Salt Lake City the
evening before my 40th birthday.
My wife and 3 small [...]
‘LIVE’ all the way from Australia.
Internationally known author Martin Russell will be speaking on the Harford Community College campus next week – Wednesday, October 14, 2009
Dr. Martin Russell is a medical doctor who lives in Australia with his wife and children. Martin left mainstream medicine to set up his own by-referral solo [...]
Maybe I’m just a sucker for a bunch of statistics crammed in with a Fat Boy Slim soundtrack, or maybe there might be something to this whole “social media” thing.
As for whether this is useful for your particular business, here is my tip. You can pick up and respond to trends if you “become your [...]
Robert Kiyosaki has tried to turn his latest book launch into an viral event by having chapter by chapter released online and inviting comments from readers. The end result will be a hardcopy of the book “Conspiracy of the Rich: The 8 New Rules of Money” [Update: the book is now available.]
Judging by the growing [...]
It’s been pretty quiet here on the blog because I’ve been making quite a few changes in the background. My subscribers have still heard from me through this time (to become a subscriber simply enter your details up the top right on the main page.)
You see I live about as far away from the US [...]
I’ve been paying attention to online video for quite a while now. It’s been hot for the internet – but does it have any relevance for viral word of mouth in small business?
Mostly, I’d have to say no.
However I’ve come across one exception.
A company called ThinkBigWorkSmall.com puts out small videos that have consistently built their [...]
There is one part of word of mouth that is so crucial that as a marketer I just take it for granted.
Call it Rule Zero. No other marketing rules apply until this one is in place.
Here it is…
You can’t get ANY word of mouth, until people know you exist.
Seems too simple doesn’t it, but as [...]
I have just come back from Melbourne, Victoria.
Great to be there for the live event, and to meet everyone (including a few of my subscribers too whom I had never met before.)
But the whole event had a slightly different atmosphere, because Victoria has just gone through Australia’s worst ever natural disaster.
Over 200 people were killed [...]
