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Category Archives: Marketing

The Most Clicked On Link So Far In 2010 Is…

Last week I emailed out this… > If you are discounting, then don’t muck around. > > Get your profits back by getting this blueprint video here: > http://www.wordofmouthmagic.com/resources/blueprinttoprofits/ > …. Well, it created a flood. That link had more than triple the clicks of anything I’ve sent out in the past 12 months! And [...]

Viral Marketing… Literally Aaachoo!

Check it out here: www.wordofmouthmagic.com/resources/—— [Aaachoo's Alexa ranking is 85,574 after only a few days. Just starting.] -Martin Russell

Are You Discounting?

If you are, then don’t muck around. Click on this link, enter your details on the page, and watch the video and download the Blueprint. All free. If you are NOT discounting, your competitors almost certainly are, and you are under pressure to do the same. So let me be clear. If you ever do [...]

Select From 3 Word Of Mouth Offerings

You have 3 word of mouth goodies to choose from this holiday season. Goodie 1. Some enticing holiday reading from Seth Godin, the most well known word of mouth marketer online today. Seth has put together ideas from 70 ‘big thinkers’ into a collection that you can access here for free… http://sethgodin.typepad.com/files/what-matters-now-2.pdf Goodie 2. One [...]

Testimonials: The FTC crackdown & 2 ways you can benefit from it…

On Dec 1st the US Federal Trade Commission is bringing out new rules for advertising by testimonials or endorsements. Here is what one copywriter said… “My testimonials are coming down … til I see which way the wind blows, for at least 6 months to a year.” Incredible! Has the FTC really banned testimonials? No, [...]

Birthday Present… (read this one.)

I have a whole heap of readers who rarely if ever contact me. If that is you, then ask yourself what you are wanting from your reading. Then take that reason, and check out below… ——————————- As I type this I’m sitting in a hotel lobby in Salt Lake City the evening before my 40th [...]

CRITICAL – The one & only time I shall be presenting Word of Mouth Magic is…

‘LIVE’ all the way from Australia. Internationally known author Martin Russell will be speaking on the Harford Community College campus next week – Wednesday, October 14, 2009 Dr. Martin Russell is a medical doctor who lives in Australia with his wife and children. Martin left mainstream medicine to set up his own by-referral solo counseling [...]

The Social Media Revolution – Where Is Your Word Of Mouth Marketing Going?

Maybe I’m just a sucker for a bunch of statistics crammed in with a Fat Boy Slim soundtrack, or maybe there might be something to this whole “social media” thing. As for whether this is useful for your particular business, here is my tip. You can pick up and respond to trends if you “become [...]

“Conspiracy of the Rich”- A Review

Robert Kiyosaki has tried to turn his latest book launch into an viral event by having chapter by chapter released online and inviting comments from readers. The end result will be a hardcopy of the book “Conspiracy of the Rich: The 8 New Rules of Money” [Update: the book is now available.] Judging by the [...]

I’ll Be Visiting America Soon

It’s been pretty quiet here on the blog because I’ve been making quite a few changes in the background. My subscribers have still heard from me through this time (to become a subscriber simply enter your details up the top right on the main page.) You see I live about as far away from the [...]