Word of Mouth Marketing...
For Small Business
WordPress Backup According to a Forbes article from last year, there are over 60 million websites that are powered by WordPress. Most likely, your website uses WordPress, too. As good as this content management system and blogging tool is, it still has many vulnerabilities. Website hackers continually attack WP-based sites. This is just one reason [...]
When you want great word of mouth from your customers and clients, then you figure that what customers say would be important right? Er… Take this example from the New York Times: Two years ago, Wal-Mart remodeled, trying to hang on to Target shoppers who traded down to Wal-Mart during the recession. Out went the [...]
My formula for Word of Mouth is simple. I have it at the top of my blog… WOW! + Follow-up + ‘Call-To-Action’ = Successful Word of Mouth marketing For each of these three pieces it is immediately obvious what they are. At least on the surface. WOW! is obvious isn’t it? There has to be [...]
There is one part of word of mouth that is so crucial that as a marketer I just take it for granted. Call it Rule Zero. No other marketing rules apply until this one is in place. Here it is… You can’t get ANY word of mouth, until people know you exist. Seems too simple [...]
I was chatting with a friend who had noticed the worn-out tires on my car, and he was giving me a few pointers on getting new ones. He really knew a lot about the safety and performance advantages of different tires and where I could get them at the lowest possible prices. He was genuinely [...]
Well, here’s how to know. As you watch this marketing lesson from legendary marketer and copywriter, Gary Halbert, ask yourself, “Who do I know who needs to see and hear this?” WARNING: not for the faint-hearted. Press Play… Brought to you by the DIY cartoons-in-your-presentation company that ‘gets’ viral marketing – PowToon. Check out their [...]
We live in very changing times. When I first came out with “Word of Mouth Magic” back in 2003 most small businesses weren’t using the internet. How times have changed. These days the #1 Source of Referrals and Word of Mouth is … Google! People ‘trust’ Google. If you appear high up in it’s listings, [...]
A FREE offer as part of your word of mouth marketing is best done when you make sure the offer goes only to proven buyers. Isn’t this the frustration, asking yourself, “But where can I find buyers?!” Fortunately it’s not difficult for most businesses begin to find buyers. They are in your database, not perhaps [...]
Last week I emailed out this… > If you are discounting, then don’t muck around. > > Get your profits back by getting this blueprint video here: > http://www.wordofmouthmagic.com/resources/blueprinttoprofits/ > …. Well, it created a flood. That link had more than triple the clicks of anything I’ve sent out in the past 12 months! And [...]
Check it out here (website no longer available): www.wordofmouthmagic.com/resources/—— [Aaachoo’s
