Word of mouth is THE most powerful form of marketing. Testimonials are about building word of mouth directly into your sales process. There is one marketer who claims from extensive testing that testimonials are THE most crucial part of an online sales letter (apart from the order link.) I’ve even seen a successful sales page [...]
Wednesday, April 23, 2008
In copywriting circles the battle rages. Which is better long copy or short copy? Getting to the point quickly with short copy, or giving them every possible detail they need to know with long copy. The debate is actually a false one, and this mistake is why the battle rages endlessly. The length is entirely [...]
It seems I’m not the only one annoyed by contacts that should be of interest (See Warning… and Warning Heeded?) Viral marketing guru and founder of Squidoo, Seth Godin, received this… A woman named Jennifer Rosini at Forbes sent a note that read: Hi , You are invited to join the new community [...]
And then when he has a party contest he has me in mind and he networks back with me. It’s a simple process of win-win, made easier when you network with people who understand an abundance mentality. Get networking today! Oh, and check out Marcus’ party gifts. Yes you can even get a gift from [...]
So who was the guy who had 38% of my subscribers who went to his page opting in? The guy who is responsible for some of THE biggest buzz word of mouth on the internet, that’s who. This guy’s marketing lessons are universal, big business and small, online but also offline too. I’ve had him [...]
Thursday, January 10, 2008
Often people will tell you that word of mouth marketing is done by giving something away for free so people will tell everyone they know about you. They usually gloss over the danger in this method. On the internet with costs being so low it’s much easier to make free offers, but even then you [...]
Thursday, November 29, 2007
A fortnight ago I briefly opened up my paid monthly mentoring program. I’m not taking any more people into that program, at least for a little while. In fact I haven’t even put a link to it here on the blog. However there is another option – and this one costs $0. Back in August [...]
Tuesday, November 13, 2007
It’s a full-time job NOT keeping track of what is going on online. Sometimes the money-making lure of the internet gets very, very strong. In your own business you might have even found yourself wondering how you can tap in to the great international market that is this world wide web. Well take notes from [...]
Wednesday, October 31, 2007
I’ve had heaps of word of mouth marketing stuff I’ve been wanting to bring to you. I’ve been slowed down by having to turn it into emails each time. A blog is a simpler way to deliver so much more of this material to you. So let me start back at a real marketing fundamental. [...]
