Over the past 12 months I’ve been watching the internet for any truly viral marketing successes so I can use it as a word of mouth case study, and I’ve finally found one. It came out in that classic lull that telemarketers, publicists and online marketers always want to take advantage of, Christmas Day (apologies [...]
In “Word of Mouth Magic” I cover, as many marketers do, tuning in to WII-FM. That is, tuning in to the ultimate buyer’s question that you must answer, “What’s In It For Me?” Sometimes I get really frustrated, and I think of it as WTF-III-FM – “What The F*** Is In It For Me?”, also [...]
Tuesday, September 2, 2008
A couple of weeks back a friend of mine, Don Farnden, did a nice promotion for his coaching work. To get physical addresses for his database, he offered to mail a special “Boosting Business” gift valued at $597 to everyone who replied with their mailing address. He already had my mailing address, but I was [...]
[Note: Currently SponsorDaddy is in "soft pre-launch" which means they are keeping low key. I've tried to be as accurate in this review as possible. I'm in SponsorDaddy, but I'm not so high up that I know all the details, sorry. Some changes/upgrades have already been flagged, and you can be certain that lots of [...]
Hopefully most of you reading this will have a small business of your own, so I can ask this question… “Ever had ‘success’ be a problem?” Growing a small business into a bigger business means you hope for success, but sometimes it will be like having a tiger by the tail. Perhaps the success will [...]
As explained my previous post, the biggest advantage I get from this blog is networking, and here is a piece of this for you. One of the people I’ve been networking with sent me an introduction to a new online business networking group. Usually I’d pass, but this time I didn’t. You see I was [...]
Headlines. Yes you read that right. You can even stick a great testimonial in a headline, and get a winner. One site that has testing almost as a religion is www.DiegoNorte.com aka “James Brausch” From his testing files comes this headline which was the equal top winner against many, many other excellent and skillfully-written headlines… [...]
Most people who purchase “Word of Mouth Magic” are bricks-and-mortar businesses. After all the main ‘story’ is about a hair salon. But word of mouth marketing is also for online small businesses too. George Wylie recently purchased “Word of Mouth Magic”, and then wrote back to me… Martin Just to let you know I have [...]
If you’ve ever used Google search, and seen the Google Ads in a column on the right you will be familiar with ads that are a bunch of words much like this… We Have The Solution Whatever you need is Right here for you. www.TheSolutionSiteForYou.com One of the most important features of word of mouth [...]
As I was sorting through my sales letter testing I thought I would pull out the results that were statistically significant to the 99% level. Most of the results identified pieces that UNsold people from “Word of Mouth Magic”. Sorry, I’m not showing you those One of the losers was the P.S. Even though many [...]
