Word of Mouth Marketing...
For Small Business
When you want great word of mouth from your customers and clients, then you figure that what customers say would be important right? Er… Take this example from the New York Times: Two years ago, Wal-Mart remodeled, trying to hang on to Target shoppers who traded down to Wal-Mart during the recession. Out went the [...]
Nascar Diamond Resort There can only be one reason you would be searching for a term like this, and that is because you have been told to search for it. Google’s keyword tool says zero people are searching for this combination of nascar, diamond and resort. So that just shows Google doesn’t measure down to [...]
Often a simple way to ‘WOW!’ people is to simply surprise them. Being visual with video is certainly one way to do this, because most small businesses don’t use it. But I was reminded of these when I was sent a different kind of video from a local marketer, Ivan Vantagiato of NetworkingSocialMedia.com.au Reminds me [...]
We live in very changing times. When I first came out with “Word of Mouth Magic” back in 2003 most small businesses weren’t using the internet. How times have changed. These days the #1 Source of Referrals and Word of Mouth is … Google! People ‘trust’ Google. If you appear high up in it’s listings, [...]
Check it out here: www.wordofmouthmagic.com/resources/—— [Aaachoo’s
You have 3 word of mouth goodies to choose from this holiday season. Goodie 1. Some enticing holiday reading from Seth Godin, the most well known word of mouth marketer online today. Seth has put together ideas from 70 ‘big thinkers’ into a collection that you can access here for free… http://sethgodin.typepad.com/files/what-matters-now-2.pdf Goodie 2. One [...]
On Dec 1st the US Federal Trade Commission is bringing out new rules for advertising by testimonials or endorsements. Here is what one copywriter said… “My testimonials are coming down … til I see which way the wind blows, for at least 6 months to a year.” Incredible! Has the FTC really banned testimonials? No, [...]
Maybe I’m just a sucker for a bunch of statistics crammed in with a Fat Boy Slim soundtrack, or maybe there might be something to this whole “social media” thing. As for whether this is useful for your particular business, here is my tip. You can pick up and respond to trends if you “become [...]
Robert Kiyosaki has tried to turn his latest book launch into an viral event by having chapter by chapter released online and inviting comments from readers. The end result will be a hardcopy of the book “Conspiracy of the Rich: The 8 New Rules of Money” [Update: the book is paperback physical copy.] -Martin Russell [...]
It’s been pretty quiet here on the blog because I’ve been making quite a few changes in the background. My subscribers have still heard from me through this time (to become a subscriber simply enter your details up the top right on the main page.) You see I live about as far away from the [...]
