Word of Mouth Marketing...
For Small Business
A FREE offer as part of your word of mouth marketing is best done when you make sure the offer goes only to proven buyers. Isn’t this the frustration, asking yourself, “But where can I find buyers?!” Fortunately it’s not difficult for most businesses begin to find buyers. They are in your database, not perhaps [...]
Word of Mouth Marketing begins when someone goes WOW! However once you’ve impressed them with your initial product or service, what is the best way to follow-up in a way that gives them a WOW! again? Many people would say follow-up with a handwritten note. But that’s not what Ivan Misner founder of Business Networking [...]
Three weeks ago I sent out a subscribers-only notice for a really awesome Word of Mouth method for online marketing. I think it’s only fair. Those readers who enter their name and email, and actually read my emails when they arrive to their inbox deserve to get special consideration. Anyway many readers followed my recommendation [...]
Last week I emailed out this… > If you are discounting, then don’t muck around. > > Get your profits back by getting this blueprint video here: > http://www.wordofmouthmagic.com/resources/blueprinttoprofits/ > …. Well, it created a flood. That link had more than triple the clicks of anything I’ve sent out in the past 12 months! And [...]
I’ve been paying attention to online video for quite a while now. It’s been hot for the internet – but does it have any relevance for viral word of mouth in small business? Mostly, I’d have to say no. However I’ve come across one exception. A company called ThinkBigWorkSmall.com (website no longer available) puts out [...]
One of the key rules of success has to be ‘copy what works.’ “Swap & Drop” is a little known, face-to-face networking method that actually works. How do I know? Because Jordan Adler, entrepreneur, trainer, author, networker, and the originator of the term “Swap & Drop”, used this exact method to make a connection with [...]
Many businesses have their busiest time in the November / December period. Often this is the make or break time of year when earnings have finally passed overheads and taxes, and they are relieved to at last be making money for their own pocket. Yet perhaps because it is so busy, this is exactly the [...]
A couple of weeks back a friend of mine, Don Farnden, did a nice promotion for his coaching work. To get physical addresses for his database, he offered to mail a special “Boosting Business” gift valued at $597 to everyone who replied with their mailing address. He already had my mailing address, but I was [...]
Ever gone to a networking event and ended up only speaking to people you already knew? I’m sure you had every intention of linking up with new people and building new relationships, but let’s face it. Did you actually do it? If you didn’t do it as well as you would have liked then I [...]
About a month ago I finally tore myself away from my wife and kids for a night and went to a sales training event when Tom ‘Big Al’ Schreiter was in town. It was a good event, but I was there for the networking. Unfortunately everyone seemed to have come for the training only. In [...]
