You have 3 word of mouth goodies to choose from this holiday season. Goodie 1. Some enticing holiday reading from Seth Godin, the most well known word of mouth marketer online today. Seth has put together ideas from 70 ‘big thinkers’ into a collection that you can access here for free… http://sethgodin.typepad.com/files/what-matters-now-2.pdf Goodie 2. One [...]