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Monthly Archives: February 2009

Marketing Bad Luck

Tuesday, February 24, 2009

I have just come back from Melbourne, Victoria. Great to be there for the live event, and to meet everyone (including a few of my subscribers too whom I had never met before.) But the whole event had a slightly different atmosphere, because Victoria has just gone through Australia’s worst ever natural disaster. Over 200 [...]

Filed in Marketing, Media | Comments (7)

What is Tipster Marketing?

Tuesday, February 3, 2009

When the cab driver taking you to your hotel starts chatting, and you end up getting a recommendation for a great place to eat… that’s tipster marketing. When your chat with your hairdresser ends up as a discussion about the latest ‘fab’ movie they have seen… that’s tipster marketing. When a travel agent has been [...]

Filed in Call To Action, Marketing, Networking, Small Business, Word of Mouth Referrals | Comments (5)